BOOKS BY CONFERENCE SPEAKERS
The following is a list of selected recent books authored or co-authored by speakers at our
upcoming and past conferences. Each title links to Amazon.com for descriptions and ordering.

Last Updated April 2, 2003.

 

SELECTED BOOKS BY SPEAKERS
AT THE META-DATA/DAMA CONFERENCE
April 27 - May 1, 2003 • Orlando, Florida

Aiken, Peter  & Clive Finkelstein
Building Corporate Portals With XML

McGraw Hill (1999)

Getting a handle on an organization's related internal and external information is a daunting task. Building Corporate Portals with XML is a guide to moving to integrated Web portals to serve internal processes, external partners, and customers.  After laying out the basic portal concepts, the authors move into the process of designing scalable information systems and modeling their data appropriately. The heart of the book focuses on enterprise metadata, how to define it, and how to implement it via XML. There are some concise examples of XML metadata implementation, but they are nestled within a rather complex discussion of the process of information analysis.  Topics covered: Strategic business planning, data modeling, metadata analysis and engineering, XML business reengineering, and quality initiatives.

Ambler, Scott W.
Agile Modeling: Effective Practices for Extreme Programming and the Unified Process

John Wiley & Sons (2002)



Part 1: Introduction to Agile Modeling. The foundation for the book is set in this part through a detailed discussion of the values, principles, and practices of AM.
Part 2: Agile Modeling in Practice. This part explores critical issues such as effective communication and documentation practices, using simple tools to model, and the organizational and cultural aspects that support AM. Advice for organizing modeling work areas, modeling teams, and modeling sessions is provided and an examination of the Unified Modeling Language (UML) in light of agile development is presented.
Part 3: Agile Modeling and eXtreme Programing (XP). This part presents a detailed examination of how to enhance XP with the principles and practices of AM. It begins by setting the record straight regarding modeling and documentation within XP and then focuses on modeling portions of the SWA Online case study taking an XP/AM approach.
Part 4: Agile Modeling and the Unified Process (UP). This part presents a detailed examination of how to simplify modeling within the UP by following the principles and practices of AM, once again modeling portions of the SWA Online case study.
Part 5: Conclusion. This part describes important organizational and management issues pertaining to Agile Modeling (AM).

Larissa T. Moss and Shaku Atre
Business Intelligence Roadmap The Complete Project Life Cycle for Decision-Support Applications
Addison Wesley Information Technology Series (2003)

A visual guide to developing an effective business intelligence (BI) decision-support application. This book outlines a methodology that takes into account the complexity of developing applications in an integrated BI environment. The authors walk readers through every step of the process—from strategic planning to the selection of new technologies and the evaluation of application releases. The book also serves as a single-source guide to the best practices of BI projects. The first part of the book steers readers through the six stages of a BI project: justification, planning, business analysis, design, construction, and deployment. Each chapter describes one of sixteen development steps and the major activities, deliverables, roles, and responsibilities. All technical material is clearly expressed in tables, graphs, and diagrams. Part II provides five matrices that serve as references for the development process charted in Part I. Management tools, such as graphs illustrating the timing and coordination of activities, are included throughout the book. The authors conclude by crystallizing their many years of experience in a list of dos, don’ts, tips, and rules of thumb. The accompanying CD-ROM includes a complete, customizable work breakdown structure. Both the book and the methodology it describes are designed to adapt to the specific needs of individual stake-holders and organizations. The book directs business representatives, business sponsors, project managers, and technicians to the chapters that address their distinct responsibilities. The framework of the book allows organizations to begin at any step and enables projects to be scheduled and managed in a variety of ways.

Bean, James 
XML for Data Architects
Morgan-Kaufman (2003)

XML for Data Architects focuses on the combination of architectural and design approaches to using XML, providing numerous syntactical and working examples. It describes the challenges of using XML in a manner that promotes simplification of integration, and a high degree of schema reuse. It also describes the syntactical capabilities of XML and XML Schemas, and the similarities (and in some cases limitations) of XML DTDs. This book is of particular importance in the age of application integration and web services.

Bean, James 
XML Globalization and Best Practices: Using XML Schemas and XML-Data

ActiveEducation (2001)



This course takes a Best Practices approach to implementing XML across organizations and locations. Powerful alternatives to DTDs and other limiting approaches are discussed, as are the tools used to implement them. Lesson Topics:
Lesson 1: Understanding XML and Metadata
Lesson 2: Introduction to XML Schemas
Lesson 3: XML Schemas (Schemas Proposal Part 1: Structure)
Lesson 4: XML Data Types (Schemas Proposal Part 2: Data Types)
Lesson 5: XML Best Practices
Lesson 6: Global Information Exchange and XML
Lesson 7: Data from the Database
Lesson 8: Developing XML Documents

Bean, James 
Engineering Global E-Commerce Sites: A Guide to Data Capture, Content, and Transactions
Morgan-Kaufmann (2003)

Brackett, Michael 
Data Resource Quality: Turning Bad Habits into Good Practices

Addison Wesley (2000)

Features the ten most fundamental and frequently exhibited bad habits that contribute to poor data quality and presents the best strategies and best practices for effective solutions. The goal: reduced data disparity and duplication, increased productivity, and more. Softcover. DLC: Database Management--Quality Control.

Chisholm, Malcolm
Managing Reference Data in Enterprise Databases: Binding Corporate Data to the Wider World

Morgan Kaufmann (2000)
Koletzke, Peter; Paul Dorsey and Avrom Faderman
Oracle 9i JDeveloper Handbook
Oracle Press (2002)

Create and deploy web and database applications using Oracle 9i JDeveloper Officially authorized by Oracle Corporation, this definitive resource explains how to build applications that access Oracle databases. Throughout the book, you'll find annotated tutorials to help you learn to use JDeveloper and Java productively.
Dorsey, Paul and Peter Koletzke
Oracle JDeveloper 3 Handbook
Oracle Press (2001)

Create and deploy web and database applications using Oracle JDeveloper 3-the complete, integrated Java development environment. Officially authorized by Oracle Corporation, this definitive resource delineates each
component of JDeveloper 3 and explains how to build web applications that access Oracle databases. Throughout the book, you'll find annotated tutorials that walk you through the creation and manipulation of application objects. Learn to use JDeveloper and Java productively with this informative handbook.
Koletzke, Peter and Paul Dorsey
Oracle Developer: Advanced Forms & Reports
Oracle Press (2000)

This unique guide contains an invaluable resource-a discussion of actual Forms & Reports standards used by the authors to create production systems. Included are standards for the use of SQL and PL/SQL in the development tools, naming conventions, and GUI design. In addition, there is extensive coverage of advanced techniques you can use to save time when developing and maintaining your forms and reports. Examples are based on the authors' award-winning Forms template used in many real-world projects.
Dorsey, Paul and Joseph R. Hudicka
Oracle8 Design Using UML Object Modeling
Oracle Press (1999)

This book includes balanced coverage of both concepts and practical techniques. Using the Unified Modeling Language (UML), the authors demonstrate the benefits of this richer and more precise way of creating sound data models. Attention is also focused on the translation of business rules into physical database design, thus making applications run more efficiently while enforcing a maximum percentage of the data-related business rules.
Koletzke, Paul and Paul Dorsey
Oracle Designer Handbook, 2nd Edition
Oracle Press (1999)

In this unique handbook, you are guided through each step of the new CASE Application Development Method (CADM), which provides a succinct methodology that integrates Designer into the development process. The authors' exhaustive exploration of the goals, processes and deliverables for each step in the CADM process is balanced with practical "how to" discussions based on actual experiences.

English, Larry
Improving Data Warehouse and Business Information Quality

John Wiley & Sons (1999)

The premise of Improving Data Warehouse and Business Information Quality is that the quality of information stored in a database is just as measurable as the quality of the cars that come off an assembly line. Furthermore, database managers can take steps to ensure that their databases collect the best possible information.

Hay, David C.
Requirements Analysis: From Business Views to Architecture

Prentice Hall; 1st edition (2002)

Thousands of software projects are doomed from the start because they're based on a faulty understanding of the business problem that must be solved. The solution is effective requirements analysis. In Requirements Analysis: From Business Views to Architecture, David C. Hay , President of Essential Strategies, Inc., gives you a comprehensive overview of the world's best requirements analysis practices, organized coherently to help you choose and execute the best approach for every project. Based on Mr. Hay's version of John Zachman's Framework for Information Systems Architecture, the book takes the position that requirements analysis is the process of consolidating a collection of "business views" of the business into a single, coherent, "architect's view". In the process, you gain a full understanding of the true components of the enterprise's architecture.

Introductory chapters describe the framework and the process of defining requirements. Each successive chapter then describes models for one column in the Architecture Framework: Data (what), activities (how), people and organizations (who), locations (where), events and schedules (when), and motivation (why). These models represent the business owners' views and the architect's view of the respective column. Requirements Analysis: From Business Views to Architecture provides the complete process of defining an architecture-so that you can build a rock-solid foundation for your next software project.

Hay, David C., Richard Barker
Data Model Patterns : Conventions of Thought

Dorset House (1995)

This book presents a comprehensive set of standard data model patterns for standard business situations. By using these model templates as a starting point, you can create a data model of your own organization in a fraction of the time it would take to do so from scratch. The book includes models of:
· people and organizations
· activities
· products
· contracts
· accounting
· manufacturing
· the laboratory
· document management

Imhoff, Claudia; Loftis, Lisa; Geiger, Jonathan 
Building the Customer-Centric Enterprise:
Data Warehousing Techniques for Supporting Customer Relationship Management

John Wiley & Sons (2001)

Strategies for leveraging information technologies to improve customer relationships
With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies--from Web sites to databases and data mining tools--to make all of this work. This book shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her coauthors take readers step-by-step through the process of using the CIF for creating a customer-focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more.

Inmon, Willian H., Claudia Imhoff, Ryan Sousa;
Corporate Information Factory, 2nd Edition

John Wiley & Sons (2000) 

Having invented the corporate information factory (CIF) to help IT and database managers cut through the jungle of information technologies out there, bestselling author Bill Inmon again teams up with experts Claudia Imhoff and Ryan Sousa to show you how to integrate all key components of the modern information system architecture in a way that meets your evolving business needs.  You'll get clear explanations on how to integrate the enterprise data warehouse with a host of new technologies and solutions that have emerged since this groundbreaking work was first published in 1998. You'll also discover how to leverage these technologies to ensure broad access to information for end users, while reducing costs and improving scalability across the enterprise. Ultimately, you'll learn to design, build, and implement a company-wide information ecosystem that:
· Integrates with legacy systems and the Web
· Leverages third-party ERP, CRM, and eBusiness applications
· Exploits the latest in data exploration and mining technologies
· Takes advantage of low-cost alternative storage
· Scales across the enterprise through the use of data marts and operational data stores
· Accommodates the use of multiple data warehouses
· Can start small and grow incrementally

Halpin, Terry 
Information Modeling and Relational Databases: From Conceptual Analysis to Logical Design
 
Morgan Kaufmann (2001)

Information Modeling and Relational Databases provides an introduction to ORM (Object Role Modeling)-and much more. In fact, it's the only book to go beyond introductory coverage and provide all of the in-depth instruction you need to transform knowledge from domain experts into a sound database design. Inside, ORM authority Terry Halpin blends conceptual information with practical instruction that will let you begin using ORM effectively as soon as possible. Supported by examples, exercises, and useful background information, his step-by-step approach teaches you to develop a natural-language-based ORM model and then, where needed, abstract ER and UML models from it. This book will quickly make you proficient in the modeling technique that is proving vital to the development of accurate and efficient databases that best meet real business objectives.

Lewis, William J.
Data Warehousing and E-Commerce

Prentice Hall Computer Books (2001)

Loshin, David
Enterprise Knowledge Management - The Data Quality Approach

Morgan Kaufmann Publishers (2001)

"Bad data" has traditionally been masked in terms of curious anecdotes and curious stories that propagate through an organization. Yet, poor data quality has a serious effect on a company's bottom line, especially when bad data propagates out to the customer via incorrect billing, wrong delivery addresses, public relations nightmares, etc. In my experience consulting on data management projects, I noticed many patterns associated with data quality problems. In this book, I try to address both the management issues as well as the technical issues associated with the different kinds of problems, and I try to provide a framework for capturing the knowledge embedded in data quality rules and managing those rules as enterprise knowledge. I provide a breakdown of the dimensions of data quality, and delineate a framework for expressing data quality rules, measuring those rules, and assessing levels of data quality in a "Data Quality Scorecard." This scorecard can then be used as a benchmark and basis for a continuous information quality improvement program. In addition, we look at how understanding the business rules associated with the use of information throughout an enterprise can enhance the overall value of the enterprise knowledge asset. Integrating business rules in use across the organization is an important step in enhancing the enterprise knowledge resource, and we have found this to be a successful paradigm in knowledge management applications deployed with our customers.

John Carlis and Joseph Maguire
Mastering Data Modeling: A User-Driven Approach
Addison-Wesley (2000)

Mastering Data Modeling sets forth several fundamental problems of data modeling, such as reconciling software developers' demand for rigor with users' equally valid need to speak their own (sometimes vague) natural language. In addition, it describes the good habits that help you respond to these fundamental problems. With these good habits in mind, the book describes the Logical Data Structures (LDS) notation and the process of controlled evolution by which you can create low-cost, user-approved data models that resist premature obsolescence. Also included is an encyclopedic analysis of all data shapes that you may encounter. Most notably, the book describes The Flow, a loosely scripted process by which you and the users gradually but continuously improve a data model until it faithfully represents the information needs of a community or organization. This book is stuffed with several hundred sample data models based on the authors' wealth of experience working on real models about agriculture, business, education, manufacturing, telecommunications, software product development, medicine, and scientific research. It has been praised by influential business leaders ("...extremely clear, practical thinking on an important but often misunderstood subject." -- Mitch Kapor) and also by data-modeling experts ("approaches some aspects of data modeling differently than I do, but in most cases, they [Carlis and Maguire] are right." -- David Hay, writing in TDAN.com). The book includes numerous exercises to help you master essential skills. In addition, two detailed, annotated, chapter-length sample conversations with users show you the process of controlled evolution in action.

Marco, David
Building and Managing the Meta Data Repository: A Full Lifecycle Guide

John Wiley & Sons (2000)

The first guide offering practical business applications for metadata repositories. In an effort to help database personnel manage the deluge of data generated by today's enterprise organizations, Microsoft, Oracle, and other software vendors have spent millions developing metadata repositories. But repositories are large and complex, and developers need all the guidance they can get on developing, deploying, and managing them. Written by a well-known columnist for DM Review, this book gives it to them. This vendor-neutral guide provides coverage of metadata sources, standards, and architecture. The accompanying CD-ROM includes a sample implementation project plan, a checklist of metadata requirements, and several models to support specific business functions.

Mullins, Craig
Database Administration: The Complete Guide to Practices and Procedures

Addison Wesley Professional (2002)


Mullins, Craig
DB2 Developer's Guide

Sams (2000)

Pascal, Fabian
Practical Issues in Database Management: A Reference for the Thinking Practitioner

Addison-Wesley (2000)


Three decades ago relational technology put the database field on a sound, scientific foundation for the first time. But the database industry--vendors, users, experts, and the trade press--has essentially flouted its principles, focusing instead on a "cookbook," product-specific approach, devoid of conceptual understanding. The consequences have been costly: DBMS products, databases, development tools, and applications not only don't always perform up to expectation or potential, but they can encourage the wrong questions and provide the wrong answers.  Practical Issues in Database Management is an attempt to remedy this intractable and costly situation. Written for database designers, programmers, managers, and users, it addresses the core, commonly recurring issues and problems that practitioners--even the most experienced database professionals--seem to systematically misunderstand.
Plotkin, David
Visio 2000 Visual Insight

The Coriolis Group (2000)

Plotkin, David
How to do everything with FrontPage 2002

Osborne McGraw-Hill (2001)

Quatrani, Terry
Visual Modeling with Rational Rose 2002 and UML (3rd Edition)
Addison Wesley Professional; 3rd edition (2002)

Ross, Ronald
Principles of the Business Rule Approach

Addision-Wesley (2003)

The Business Rule Approach represents a major paradigm shift in business-system design and development. Employing a business-driven approach, the use of business rules has been proven to enhance the effective-ness, flexibility, and efficiency of business systems. The technology is appropriate for any kind of organization, and is especially well suited for development in the rapidly expanding Web services industry. This book explores the rationale behind business rules, as well as the many opportunities pre-sented by this innovative new approach. Itexplains key business-rule concepts and offers experience-based best practices for expressing business rules. In addition, the book looks at the role of business rules within the context of a wider trend towards model-based development and offers an accessible introduction to the underlying theory of business rules and notation. 

Ross, Ronald
The Business Rule Book: Classifying, Defining and Modeling Rules, Version 4.0

Business Rules Solutions Inc. (1997)

 

Silverston, Len 
The Data Model Resource Book, Volume 1, 
A Library of Universal Data Models for All Enterprises, Revised Edition

John Wiley & Sons (2001)


A quick and reliable way to build proven databases for core business functions.  Industry experts raved about The Data Model Resource Book when it was first published in March 1997 because it provided a simple, cost-effective way to design databases for core business functions. Len Silverston has now revised and updated the hugely successful First Edition, while adding a companion volume to take care of more specific requirements of different businesses. Each volume is accompanied by a CD-ROM, which is sold separately. Each CD-ROM provides powerful design templates discussed in the books in a ready-to-use electronic format, allowing companies and individuals to develop the databases they need at a fraction of the cost and a third of the time it would take to build them from scratch.  Updating the data models from the First Edition CD-ROM, this resource allows database developers to quickly load a core set of data models and customize them to support a wide range of business functions.

Silverston, Len 
The Data Model Resource Book, Revised Edition, Volume 2,
A Library of Universal Data Models For Industry Types

John Wiley & Sons (2001)

The Data Model Resource Book, Revised Edition, Volume 2, provides data models specifically tailored to your industry. It includes both brand-new models for each industry and generic models that the author customizes. The result is a comprehensive library of the industry’s core data models and applications, including models for:
· Financial services
· Professional services
· E-commerce
· Manufacturing
· Health care
· Insurance
· Travel
· Telecommunications


Tannenbaum, Adrienne
Metadata Solutions: Using Metamodels, Repositories, XML, and Enterprise Portals to Generate Information on Demand
Addison Wesley (2001)


Few will debate the importance of metadata. It is time, then, for a book that tackles metadata in a way that will clearly lead the reader toward a metadata solution. Intended Audience If you have been given the task of managing your organization's information, this book is clearly for you. Likewise, if you are wondering why the data "dictionaries" or "repositories" that have been offered to you just don't seem to serve their intended roles, this book clearly explains what should have been accomplished. Because metadata is, potentially so broad, this book is meant to provide an excellent "backbone" for those who are charged with actually building a full metadata solution.

von Halle, Barbara
Business Rules Applied: Building Better Systems Using the Business Rules Approach
John Wiley & Sons (2001)

Barbara von Halle fills a unique niche in the literature by providing a pragmatic introduction to techniques and guidelines necessary for assembling systems using a business rules approach. This innovative book discusses:
· Business rule basics, concepts, and methodologies
· Getting started on and planning a business rule project
· Initial requirements, rules, and data
· Analyzing process, rules, and data to guarantee that they are all of high quality
· Implementing business rules systems using commercial rules products
· Introducing a rigorous rule-orientation into your systems development approach.


Witt, Graham and Graeme Simsion
Data Modeling Essentials: Analysis, Design and Innovation (Edition 2)

The Coriolis Group (2000)

Written by leading practitioners, this guide to data analysis, design and innovation is a tutorial and reference for systems analysts, business analysts, specialist data modelers, database designers, and students requiring a practical understanding of a project. It includes many practical examples to illustrate choices available to modelers and criteria for selecting the best model. The book explores the difference between modeling business data requirements and designing and maintaining the resulting database, including the impact of universal server and data distribution. A revision of the first successful edition published by Coriolis in 1994, this book contains numerous updates and additional chapters to illustrate real world data modeling for commercial information systems.

Data Management Association: Guidelines to Implementing-Data Resource Management
DAMA International (2002)
 

ADDITIONAL BOOKS BY CURRENT & PAST SPEAKERS
of the Wilshire Meta-Data Conference & DAMA International Symposium
and the Enterprise Data Forum

Adelman, Sid Data Warehouse Project Management
Addison Wesley (2000)

Barry, Doug (et al) The Object Data Standard: ODMG 3.0
Morgan Kaufmann Publishers (2000)

Bean, James Sybase Client/Server Explorer: Design and Deploy Killer Client/Server Systems!
The Coriolis Group (1996)

Brackett, Michael Data Sharing Using a Common Data Architecture
John Wiley & Sons (1994)

Brackett, Michael The Data Warehouse Challenge: Taming Data Chaos
John Wiley & Sons (1996)

Brackett, Michael Developing Data Structured Information Systems
Ken Orr & Associates (1983)

Brackett, Michael Developing Data Structured Data Bases
Prentice Hall (1987)

DeMarco, Tom 
Slack: Getting Past Busywork, Burnout, and the Myth of Total Efficiency

Broadway Books (2001)

DeMarco, Tom The Deadline: A Novel About Project Management
Dorset House (1997)

DeMarco, Tom Peopleware: Productive Projects and Teams
Dorset House (1999)

DeMarco, Tom Why Does Software Cost So Much: And Other Puzzles of the Information Age
Dorset House (1995)

DeMarco, Tom Controlling Software Projects: Management, Measurement and Estimation
Dorset House (1986)

DeMarco, Tom Software State of the Art: Selected Papers
Dorset House (1990)

DeMarco, Tom Structured Analysis and System Specification
Prentice Hall (1985)

Dyche, Jill, The CRM Handbook: A Business Guide to Customer Relationship Management
Addison-Wesley (2001)

Dyche, Jill e-Data: Turning Data into Information with Data Warehousing (Addison-Wesley Information Technology Series)  
Addison Wesley (2000)

Geiger, Jonathan Data Stores, Data Warehousing, and the Zachman Framework: Managing Enterprise Knowledge
McGraw Hill (1997)

Gorman, Michael M. Database Management Systems: Understanding and Applying Data Technology  
John Wiley & Sons (1993)

Halpin, Terry  Unified Modeling Language: Systems Analysis, Design and Development Issues
Idea Group Publishing (2000)

Inmon, William H. Building the Operational Data Store, 2nd Edition
John Wiley & Sons  (1999) 

Inmon, William H. (editor)  Data Warehouse Performance
John Wiley & Sons (1998) 

Inmon, William H (editor),  R. H. Terdeman, Joyce Norris-Montanari, Joyce Montanari, Dan Meers;
Data Warehousing for E-Business

John Wiley & Sons (2001)

Inmon, William H. Building the Data Warehouse, 2nd Edition
John Wiley & Sons  (1996) 

Inmon, William H Managing the Data Warehouse
John Wiley & Sons  (1996) 

Klauer, Patricia Building a Data Warehouse for Decision Support
Prentice Hall (1997)

Eric J. Naiburg, Robert A. Maksimchuk
UML for Database Design (Addison-Wesley Object Technology Series)
Addison-Wesley Pub Co; 1st edition (2001)

Poole, John and Dan Chang, Douglas Tolbert, David Mellor 
Common Warehouse Metamodel : An Introduction to the Standard for Data Warehouse Integration 
John Wiley & Sons  (2001)

Quatrani, Terry Visual Modeling with Rational Rose 2000 and UML
Addison Wesley (1999)

Sharp, Alec, Workflow Modeling: Tools for Process Redesign and Application Development
Artech House (2001)

Stonebraker, Michael Readings in Database Systems
Morgan Kaufmann (1998)

Stonebraker, Michael Migrating Legacy Systems: Gateways, Interfaces & the Incremental Approach
Morgan Kaufmann (1995)

Stonebraker, Michael Object-Relational DBMSs: Tracking the Next Great Wave
Morgan Kaufmann (1998)

Tannenbaum, Adrienne Implementing A Corporate Repository: The Models Meet Reality
Wiley (1994)

Wang, Xiaoyang Time Granularities in Databases, Data Mining, and Temporal Reasoning
Springer Verlag (2000)

Yourdon, Edward, Managing High-Intensity Internet Projects
Prentice Hall (2001)

Meta-Data/DAMA 2003 Conference Home Page

Wilshire Conferences home page

 Please report any errors to info@wilshireconferences.com