DAMA INTERNATIONAL SYMPOSIUM and WILSHIRE META-DATA CONFERENCE
April 28-May 2, 2002 – San Antonio Convention Center, San Antonio, Texas
Agenda is subject to change.    

IN PERSPECTIVES 
Vendor Presentations


Real and Virtual Repositories: Managing the Meta Data Explosion

Ian Rowlands 
Director of Product Management
ASG

Changing business conditions, a Web-based enterprise-computing model, and the emergence of XML-based meta-data standards are three factors that have brought about an explosion of meta data. Managing meta data is crucial to solving business communication and design challenges. New development environments and business process tools emerge daily, with every new technology bringing a new meta-data store – and new XML dialect! This presentation explores ASG’s solution for universal meta-data integration and anytime, anywhere access. 


What about data quality matters to a CEO?

Kelly Williams 
Director, Business Development
Evoke Software
 

Why don’t CEO’s (or CIO’s) focus on data quality, the lifeblood of an organization?  Anyone should know that bad data is bad business!  To elevate the importance of data quality to CEO’s, we need to explore two questions.  What keeps the CEO awake at night and how can good data quality address their concerns?  Data quality and data issues need to be couched in terms of overall business objectives.  This presentation will discuss what you can do regarding data quality from a business perspective and how improving data quality ultimately improves your corporate profitability.


Assessing and Integrating Customer Data

Brigham Hardy
Senior Product Manager
Experian
 

The role of data-and data quality specifically-is significantly important to CRM success. This presentation, by Brigham Hardy of Experian, will look at how data is currently used—and how it could be used—in CRM as well as the how data quality can be transformed into knowledge for better decisions.  

Brigham will also provide a top-line assessment of corporate data quality today, in terms of how many companies ‘get it’ when it comes to data quality and its relationship to effective CRM. Finally, the presentation will touch on the all-important function of integrating accurate data across multiple corporate databases.


Metadata Management in the Intelligent Enterprise 

Kiumarse Zamamian
Senior Product Marketing Manager
Informatica Corporation 

Informatica has been a key provider of state-of-the-art, metadata-centric software solutions for the data integration and business intelligence markets. As Informatica expanded its leadership into real-time data integration and e-business analytics markets, its metadata has played an even more important role in bringing together different types of software tools deployed in an intelligent enterprise environment. As a result, Informatica has continuously strengthened its metadata strategy and offerings in the following five key areas:


Creating a meta data strategy and architecture development plan

Tom Gransee
Principal
Knightsbridge Solutions
 

In this session, Tom Gransee, principal at Knightsbridge Solutions, will deliver a practical perspective on developing a meta data strategy and architecture in the context of a large-scale data warehouse.  A seasoned implementer of meta data solutions, Tom will discuss various aspects of a meta data solution, including standards, tools, requirements gathering, approaches for getting started, and typical challenges often encountered during the implementation of meta data solutions.


Designing XML Web services and applications with Visual Studio .NET

Chandrika Shankar
Technical Product Manager
Microsoft Corporation
 

Visual Studio .NET Enterprise Architect includes core capabilities for visually modeling and designing XML Web services, applications, and databases. Learn about the end-to-end database modeling solution, including conceptual, logical, and physical modeling, and how it can help facilitate communication across the development team. This session will also discuss UML-based application modeling and creating and delivering architectural guidance with Enterprise Templates in Visual Studio .NET.


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