A Business Value-Driven Approach to Data Quality

Richard Trapp, IAIDQ Charter Member
Director, Global Data Quality
Avaya, Inc.

Thursday 1:00pm - 2:00pm

Level: All Levels

Due to globalization and the emergence of "world economies", there is more focus on maximizing shareholder value now, than at any time in business history. Consequently, businesses no longer have the luxury of supporting “non-value-driven” operations. Therefore, as data quality continues to mature as an emerging business discipline, data quality programs are beginning to be held to the same levels of accountability and rigor as other "main stream" business functions. To meet this challenge, today's data quality practitioner needs to be equipped with the proper business skills and perspective needed to compete for limited corporate "mindshare". This presentation will describe how to realize and quantify formal data quality benefits and will illustrate a business value-driven approach to data quality delivery.

For five years, Richard has lead Avaya’s Data Quality Center of Excellence which is chartered with establishing and sustaining optimal levels of integrity for Avaya’s critical data assets. To date, Avaya has realized more than $75 Million in business benefits through improved data quality. Richard is a charter member of IAIDQ.