Unauthorized Autobiography of a DQ Professional

Brenda Maas, IAIDQ Member
Manager, Business Data Quality
Target.Com

Wednesday 11:10am - 12:10pm

Level: All Levels

Have you struggled with implementing DQ practices in your organization? Everyone knows what the end result should be: thorough, complete end-to-end (source to user) DQ practices, robust internal processes and perfect documentation. The collaboration and the compromises that need to be made along the way are important, realistic and common to every organization. This presentation will share real lessons learned during the implementation of DQ programs. Hopefully this will foster a lively discussion, while focusing on the most critical steps for DQ success:

• Forming a Partnership between IT & Business
• The Need for Continual Communication
• The Importance of Complete Documentation

Brenda has been in the Data Quality Profession for 20 years, primarily in retail and/or marketing organizations. In her current position as a Business Data Quality Manager, Brenda and her team are responsible for all aspects of Data Quality for Target’s guest data warehouse, including data monitors, trend analysis, UAT for development and enhancement projects, troubleshooting, metadata, data profiling and data discovery, and data communication.