Going Global: Strategies for Multicultural, Multinational Data Quality

Patrick Connolly
Product Marketing Manager
IBM

Tuesday 5:15pm - 6:15pm

It's the 21st century - organizations are faced with the challenges of doing business around the world. Key to these new business models is an understanding of data and its variations in a multitude of cultures, languages, and standards. Initiatives in Master Data Management (MDM) and Customer Data Integration (CDI) further compound the issue and cannot succeed without a comprehensive approach to handling these factors. Join IBM to discuss the various dimensions of complexity in dealing with multicultural, multilingual, multinational data and how you can turn this challenge into an opportunity for success.

Patrick is the Product Marketing Manager for IBM WebSphere QualityStage. In his last 14 years, Patrick has been responsible for the successful delivery and marketing of enterprise solutions for ERP, CRM, data warehousing and information integration. Through this range of experience, Patrick understands the critical need for a comprehensive data quality approach to ensure that these solutions are delivering trusted information upon which organizations can make the right decisions.