Conceptual Data Modeling: The Entity/Relationship Model
Data subjects (entities) are shared across functional, process, and organizational boundaries in the business, and so this model (and the databases which will be built from it) is the lynchpin for removing waste, float, and unnecessary time and cost in the conduct of the business processes. It is also useful to conceptualize data to be shared directly with customers and suppliers to further collapse float and cost in these types of business transactions. A conceptual data model also surfaces conflicts and ambiguities in the business rules which inevitably lead to quality problems for the customer of the enterprise, and gives the business a golden opportunity to "clear up a few things around here" in a very organized and methodical manner. This form of modeling can be applied on an enterprise-wide scale, or on the smaller scale of a development project. An extensive workshop fully develops modeling skills.

Seminar Objectives

This popular seminar offers an intensive course in the discipline of Conceptual Data Modeling (Entity/Relationship modeling), one of the most powerful and effective analytical techniques ever developed for understanding and organizing the information required to support any enterprise. This form of model focuses on the big picture, and the really important, strategic objectives which will assure the health and prosperity of the enterprise. Who should attend? CIO, IS/IRM management Development project managers Data and process modelers Data administrators/Database administrators Physical database designers Business persons who will participate in E/R modeling sessions