IDQ Conference 2007 - When Data Quality Drives Revenue

When Data Quality Drives Revenue

Elizabeth Kirscher
President, Data Services Business
Morningstar

Wednesday 8:45am - 9:45am

Most companies view quality control as a cost center, but in reality it can clearly drive revenue. Using case studies from Morningstar, Liz Kirscher, president of the company’s data services business unit, will explain how a commitment to improve quality won business and even revived a mature product line. Kirscher will describe the importance of creating an environment where quality can succeed—from engaging and training staff to winning the support of senior management—and how to implement improvement programs that drive revenue.

Speaker Bio

Elizabeth Kirscher is president of Morningstar's Data Services Business. She is responsible for managing the company's investment databases and related products. Kirscher joined Morningstar in 1995 as a member of the company's institutional sales team. She served as international product manager from 1998 to 1999 and worked on the launch of Morningstar Japan. From 1999 to 2000, Kirscher was director of sales and business development for Morningstar.com®. She holds a bachelor's degree from Vassar College and a master's degree in business administration from the Columbia Business School at Columbia University.

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