Product Session

The Case for Good Data Quality - an ROI Calculator

Andy Martin
EVP of Sales & Marketing
Utopia, Inc.

Wednesday 1:15pm - 1:45pm
Vendor Product Session

Universal agreement exists between IT and end user communities in that good data quality is key to effective decision making and to maximizing investments in enterprise software. If everyone agrees that data quality is so important, the question to ask is "Why is it so hard to justify an investment in data quality improvement?"

In this session you will learn the answer to this question and be exposed to Utopia's approach to developing a quantitative business case for your data quality initiatives. The presentation will cover:

• Data Quality Investment Justification Challenges
• Best Practices Surrounding Data Quality Management
• Benefits of an ROI Calculator
• Demonstration of Utopia ROI Calculator and Sample Results