IDQ Conference 2006

CRM implementation and the development of a Universal Customer Master

Mark GallertMark Gallert
Director of Customer Master
Schneider National, Inc.

 

Mark GallertEric Nielsen
Sr. Mbr. Technical Staff
Schneider National, Inc.

 

 

Wednesday 10:00am - 11:00am
Conference Session
Level: Intermediate

Schneider National, Inc, the leader in transportation and logistics services, recently implemented a new foundational system as our Customer Master after 2+ years of Information Stewardship, data cleansing, and development. The successful implementation resulted from the combined efforts of Information Stewardship, Project/Program Management, Change Management and Information Technology. This presentation explores successful strategies to create a cohesive Enterprise team and project plan that discusses some of the following challenges:
- Information stewardship
- Maintain / continuously improve data quality
- Change management
- Lessons learned from an information stewardship, project and change perspective
Speaker Bio
Mark Gallert, a 19 year associate of Schneider National, Inc., is the Director of Customer Master. He is accountable for definition of Customer entities; determination of what Customer data should be mastered; and ensuring systems and associates maintain Customer data quality. Mark’s previous experiences in Customer Service, Data Administration, and ISO qualify him for these accountabilities.
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