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DAMA + WILSHIRE Conference
William McKnight of Conversion Services International to headline MDM Conference track


Conversion Services International and the DAMA+WILSHIRE conference are excited to announce that SVP William McKnight will be speaking at the business world’s largest vendor-neutral data management educational conference. The DAMA International Symposium & WILSHIRE Meta-Data Conference is taking place March 16-20, 2008 at the Sheraton San Diego Hotel & Marina in San Diego, CA.

We hope you’ll join us and take advantage of a special $100 off coupon for CSI customers and friends. Just use the code when you register. Combined with early bird savings you can save up to $200.

Mr. McKnight is presenting “MDM and CDI ROI and Justification” on Tuesday, March 18th at 1:45pm, and the session is a highlight of a Master Data Management track that is packed with useful information and practical case studies.

This session provides a framework for the research, measurement, and presentation of the economic value of a proposed or existing MDM initiative, including practical advice about how to calculate ROI, which formulas to use, and how to collect necessary information.

Topics include justification: How MDM has direct business impact through facilitation of more accurate and timely business decision making and improved application delivery ability, all at a lower cost and justifying MDM programs versus justifying projects.

Other highlights in the MDM track include:

FULL-DAY TUTORIAL: Introduction to Master Data Management with David Loshin, Knowledge Integrity

CASE STUDY: An Alternative Approach for Quality Master Reference Data with Daniel Varghese and Young Paik, US Department of State

CASE STUDY: Stumbling Towards Nirvana - An Iterative Approach to Home-Grown MDM with Richard Pyle, Charles Schwab & Co

CASE STUDY: Establishing an MDM Environment from the Depths of Chaos with Gene Boomer, OneAmerica Financial Partners Inc.

CASE STUDY: BCBS of Minnesota: How an Insurance Provider Approaches MDM with Nathan Funk, BlueCross BlueShield of Minnesota

CASE STUDY: How to Build an MDM Implementation Strategy with Michael Volund, Platon A/S

If you want to CONNECT with other data professionals, LEARN what’s new and what works, and ADVANCE your career, you want to make plans to be in San Diego this March.

Sincerely,
William McKnight
Conversion Services International

P.S. Remember to use your special coupon code M8CSI and take $100 off your full conference registration. Discounts are also available for groups of 5 or more. Visit md2008.wilshireconferences.com for more information.
Conversion Services International

Conversion Services International

William McKnight

William McKnight,
Conversion Services International