March 8, 2007

1:30 PM - 4:30 PM

Level: Introductory/All Levels

A number of key innovations in web-based technologies have come to be known collectively as “Web 2.0.” These innovations offer small organizations, consultants, and even individual knowledge workers, new ways to communicate with customers, and improve the performance of their businesses. Through case studies, demonstrations and discussions, this workshop will demonstrate the big ideas and new capacities behind each of these new Web 2.0 technologies, how to be successful with them, and what obstacles to avoid. You’ll learn how to apply the ideas to your own organizational and/or departmental marketing and operational needs.

•  New forms of online presence
•  The New New Collaboration
•  Personal Information Management and the New Desktop
•  Podcasting for Learning
•  Implementing Web 2.0

Kathleen Gilroy is the CEO of The Otter Group, a company that specializes in helping people use new technologies to improve business performance. Her past and present clients include Merrill Lynch, Fidelity Investments, CDM, The Sloan School at MIT, Harvard Business School, Harvard's Kennedy School of Government, The American Library Association, The Peter F. Drucker Association for Non-Profit Management, Coopers & Lybrand, Digital Equipment Corporation, The Philanthropic Initiative, the American Academy of Arts and Sciences, Polariod Corporation, and Union of Concerned Scientists.

Ms. Gilroy received her undergraduate degree from Stanford University (1979). She has served on the boards of the Boston Film and Video Foundation and the Stanford Club of Boston (former officer), and the Feathered Pipe Foundation. Charitable Services include volunteering for the AIDS Interfaith Ministry and Cambridge Cares about AIDS. Ms. Gilroy has been a Big Sister and has led a Girl Scout Troop in Somerville, Massachusetts.