BPMN (Business Process Modeling) for Dummies
Greg Keller
Vice President, Product Management
Embarcadero Technologies
Donna Burbank
Director, Enterprise Modeling & Architecture
Embarcadero Technologies
March 8, 2007
1:30 PM - 4:30 PM
Level: Introductory/All Levels
The OMG’s Business Process Modeling notation, BPMN, was designed to be intuitive and easy-to-use for to business and non-technical users, while supporting robust and detailed semantics for technical users. This session will provide an introduction to the BPMN: its history, purpose, an overview of the notation, and hands-on examples. Tutorial attendees can expect to have a basic working knowledge of the notation by the end of this session.

Session content includes:
  1. What the BPMN was designed to do (and not do)
  2. Notation Overview
  3. Hands-On Examples
    • “Business-Focused” modeling
    • Designing models for execution
    • Where BPEL Fits in
  4. Where do we go from here
    • Implementing Business Process Modeling in your organization
    • Industry Vertical templates and examples
    • How Process Modeling aligns with other initiatives (Data Modeling, Enterprise Architecture, BPM Suites etc.)
Donna Burbank has been an active member of the OMG’s BPMN finalization task force, and has been influential in the formation and direction of the notation. Ms. Burbank is the Director of Enterprise Modeling and Architecture Solutions at Embarcadero Technologies.

Greg Keller brings over 13 years of experience in the area of commercial software product management. He is responsible for the product lifecycle methodology at the company which includes the development and execution of Embarcadero's product go-to-market strategy from product inception to release. Prior to joining Embarcadero, Greg served in key sales and product evangelism positions at Popkin Software for the System Architect family of products. Greg is regularly a featured panelist and speaker in data modeling and metadata management conferences, is on the editorial board for various industry publications and is a regular contributor to various data management columns and discussion groups. Greg earned his BA from Syracuse University's Maxwell School of Citizenship.
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