March 8, 2007

8:30 AM - 9:30 AM

Level: Intermediate

If you asked a business person “What is MDM?” The answer might be: Medical Decision Making, Manufacturing Distribution & Marketing or Multi Dimensional Media. All of these are valuable and accurate in their own space but we as data professionals need the business knowledge and acumen that is associated with Master DATA Management and Metadata Management. Gathering this knowledge, sustaining it and making it available across the organization is what Master Data Management is all about.

An MDM architecture can be examined across three aspects:

Master Data Knowledge

• Identifying that which is core “Master” data to your company
• Understanding corporate business data – what are the bits and bytes
• Validating true business value ROI
• Define and providing Governance and Stewardship

Master Data Content

• The metadata ( library, dictionary, repository)
• Developing the rules to transform data
• Strategies for determining what the data is, who owns it etc.
• Developing a data model to show relationships between data

Master Data Maintenance

• Defining what IT functions, infrastructure and data are needed to support Master Data
• Defining valid metrics • Defining rules for valid values
• Providing a road map of steps to successfully execute a Master Data Management strategy and maintain it.
  

This presentation is an opportunity to share what I have gleaned as we strive to incorporate a Master Data Management strategy in our ever evolving Information Portfolio.

Dawn Michels is the Information Architect for Andersen Corporation, in Bayport Minnesota and has many years experience in relational database design, across several DBMS and applications. She has developed many data designs and modeling initiatives spanning the Insurance, Medical Devices, and Retail and Credit Card industries. Dawn has also worked for

Corporation, Fair Isaac Inc, and Minnesota Life Insurance and was the project lead at General Mills on their first Corporate Wide DW. This included data design, internal marketing as well as hardware and software selection. To round out her professional career, Dawn is an adjunct faculty member at The College of St. Catherine, teaching courses in Mgmt Information Systems and Information Mgmt. She has spoken at five previous DAMA International Conferences on assorted topics of interest, and speaks for various U.S. local DAMA chapters as well.

Dawn was the VP of Chapter Services for DAMA International from 2000-2002. Before taking on that role, Dawn was President of DAMA Minnesota chapter for 3 years, and VP of Education for DAMA MN, 3 years prior to that. Data is her passion as well as her vocation.