March 7, 2007

1:15 PM - 2:15 PM

Level: Business

For a growing number of companies, the main thing that stands in the way of true knowledge management and unlocking the value from their data is the inconsistencies in semantics.

Business semantics is defined as a consensus of terms and definitions that characterize:

• The business you are in
• The products and services you deliver; and
• Organizational knowledge. Business semantics management is emerging as a core component of service oriented architecture (SOA), which distributes applications that perform services on demand. For many experts, SOA is the future of software, where applications, used internally or externally, are delivered as services over the Internet.
  

This presentation will provide a broad overview of business semantics management, semantics as a service and case studies from 3-4 organizations in the publishing and technology industries.

Jeff Dirks — President and Chief Executive Officer Jeff Dirks is a hard-charging leader with over 20 years of success in both early-stage companies and established market leaders. Jeff brings an extensive background in operational execution spanning strategy, enterprise sales and services, distributed enterprise-system software engineering and financial operations. From 1998 to 2003 Jeff served in various executive capacities at CapitalStream, where he architected the business and technical strategy that sparked company growth and market share leadership. Prior to CapitalStream, Jeff held executive positions at HK Systems, FourGen software and General Electric and at IBM as a software engineer. He served in U.S. Army Military Intelligence in West Berlin and has a bachelor's degree in computer science from the University of Washington.