Business Strategy and Information Architecture: A Match Made in Heaven?
Brian Winters
Chief Data Architect
Intel Corporation
Peggy Schlesinger
Data Architect
Intel Corporation
Sandra Tanhauser
Data Architect
Intel Corporation
March 8, 2007
8:30 AM - 9:30 AM (Part 1)
9:50 AM - 10:50 AM (Part 2)
Level: Introductory/All Levels

Intel, like many large enterprises, faces significant integration challenges. Integration of architectures for business, information, technology and solutions traverse skills, business strategies, and organization boundaries. As a priority, we are initially focusing on business process and information. Our experience tells us that business process should lead architecture. This presentation will describe the challenges, plans, methodology and processes that must be addressed to successfully navigate the integration challenges. In 2005, the Business and Data analysts from the Supply Network business area initiated a discussion to explore the benefits of increased collaboration. Together we established a methodology to align standards, methods, tools, roles, responsibilities. The methodology also identifies key opportunities to align business, information, technologies, and solutions that have improved end-to-end integration.

Intel has made some key changes to better align our organization and our process to drive business, information, technology, and solution integration. Governance is just one of the areas where we developed a set of a “building codes” (architecture principles, policies, standards, and prescriptive guidance), to ensure compliance to the architectural direction.
  • The BITS Rule: Integrated architecture supports business, information, technology and solutions.
  • Architecture crosses skill, business strategies, and organizational boundaries
  • Methodology must meet the integration challenges to go across different disciplines.
  • End-to-end methodology aligns standards, methods, tools, roles, and responsibilities
  • The implementations required a governance policy that could be uniformly self-enforced which resulted in 'building codes.'
Brian Winters Brian Winters is the Chief Information Architect at Intel Corporation. He has over 30 years of experience in the IT industry with specific focus in Data Management, Application Development, and Information Architecture. Brian leads a team of approximately 70 Data Architects and Data Analyst worldwide.

Sandra Tanhauser Sandra Tanhauser is a Data Architect at Intel Corporation. She has held Data Management positions at various companies for the last 23 years. She is conversant with a number of methodologies, has led or participated in projects ranging from enterprise strategic information architecture and business analysis through application, data warehouse and metadata repository design and has presented papers at several technical conferences. Sandra is a trained facilitator and understands the importance of building cross organizational consensus to achieve fundamental business process change.

Peggy Schlesinger Peggy Schlesinger is a Data Architect at Intel Corporation. She has over 20 years experience in various aspects of data management; has worked in a number of corporations using a variety of methodologies, has a Master's in Business with an MIS concentration, and has published several papers presented at technical conferences. Peggy has an appreciation of the practical aspects of implementing methodologies that are complete and support the development activity.
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