March 7, 2007

10:00 AM - 11:00 AM

Level: Intermediate

It is clear that leveraging data for competitive advantage in the corporate world has the ultimate goal of increasing profits. However, the goal(s) of leveraging data in the non-profit world are not that monolithic and may not always be as obvious. This conference session will describe a methodology for analyzing the goals of a non-profit organization, seeking the best practices of related organizations in this regard, determining the data needed to support the goals, and factoring the data into an operational database or into a new or existing data warehouse, as appropriate. The methodology is based on a recently completed project at the University of Memphis on leveraging university data for competitive advantage, which will serve as a case study.

• Analyzing the goals of non-profit organizations.
• Seeking the best practices of related organizations.
• Determining the data need to support the goals.
• Factoring the data into an operational database or data warehouse.
• A case study on leveraging university data.
  

Mark L. Gillenson is Professor of Management Information Systems in the Fogelman College of Business and Economics of the University of Memphis in Memphis, TN. He received his B.S. degree in Mathematics from Rensselaer Polytechnic Institute, Troy, N.Y. and his M.S. and Ph.D. degrees in Computer and Information Science from The Ohio State University, Columbus, OH. Dr. Gillenson worked for the IBM Corp. for 15 years in a variety of positions, including seven years as a faculty member of the prestigious IBM Systems Research Institute. While there he conducted the first, large-scale survey on data administration. Subsequently, he was a professor at the University of Miami, Miami FL. He is an associate editor of the Journal of Database Management. Dr. Gillenson founded and is currently the president of the MidSouth Chapter of DAMA-I. His latest book is Fundamentals of Database Management Systems, 2005, John Wiley & Sons.