KEYNOTE

5 New Trends in Data Management - And What You Should Do Next

Jill Dyche
Partner
Baseline Consulting
March 6, 2007
8:30 AM– 9:45 AM

In the gallery of business functions, no picture is more brightly drawn than information management. As executives embrace the idea of data as an asset, more of them are agreeing to invest in the tools, skills, and organizational enablers necessary to deploy it to the enterprise. This is a good news/bad news proposition: Yes, managers are getting it, but expectations are higher than ever. In this keynote session, author and consultant Jill Dyche looks at the 5 biggest trends in data management-courtesy of the early adopter companies that have made big changes to their information infrastructures and reaped the rewards-and discusses how corporate strategies are driving sweeping changes to data gathering, quality, integration, and propagation. Jill will tie in tactical ways for data management professionals to start leveraging their skills, business acumen, experience, and technology resources to claim a bigger piece of the information pie.
  •  Why "architecture" is no longer a dirty word (thanks to SOA)
  •  How new requirements techniques are changing the landscape
  •  Why success means "SCP" (Small, Controlled, Projects)
  •  Why loosely-coupled systems mandate tightly-coupled information skill sets
  •  Why master data management (MDM) is good news for everyone
Jill Dyche is an internationally recognized author, speaker, and business consultant. She is partner and co-founder of Baseline Consulting, a professional services firm concentrating on enterprise data issues.

Prior to co-founding Baseline, Jill worked for pioneering technology vendors Teradata and Computer Associates. In 1991 she relocated to Paris, France, which served as a base for her consulting work with companies such as Daimler, Royal Assurance, and the French national railroad. Returning to the U.S. in 1993, she helped grow Baseline from a data warehouse services firm into an acclaimed information integration provider. She is responsible for key client strategies and industry analysis in the areas of Customer Relationship Management (CRM), business intelligence, and data governance. She counsels boards of directors on the strategic importance of information investment. Executives from companies including Charles Schwab, Verizon, American Express, and The Gap have relied on Jill for advice on data management planning and execution.

Jill’s first book, e-Data has been published in six languages. She is a contributor to Impossible Data Warehouse Situations: Solutions from the Experts (Addison Wesley, 2002), and her book, The CRM Handbook is the bestseller on the topic of CRM. Jill’s work has been featured in major publications such as Computerworld, Intelligent Enterprise, Information Week, CIO Magazine, the Wall Street Journal, and The Chicago Tribune.

Jill’s latest book, Customer Data Integration: Reaching a Single Version of the Truth—co-authored with Evan Levy—shows the business breakthroughs achieved with integrated customer data, and explains how to make CDI work. The book features case studies from Royal Bank of Canada, Intuit, AARP, Overstock.com, and Amgen, among others.

Jill is a featured speaker at industry conferences, university programs, and vendor events. She serves as a judge for IT best practice awards including The Data Warehousing Institute Leadership Award and Intelligent Enterprise RealWare Awards. She is a member of the Society of Information Management and Women in Technology, a faculty member for The Data Warehousing Institute, a columnist for CRMToday, DM Review, and the B-Eye-Network, and a board member of CRM-A.
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