March 6, 2007

1:45 PM - 2:45 PM

Level: Introductory/All Levels

The Scooter Store was able to do what many organizations have not been able to do: develop a data architecture that enables and uses “Universal Data Models” in which new applications can re-use and share common, integrated data structures. How did they do this and what were their challenges? What type of environment was needed to achieve shared data models at The Scooter Store?

This presentation will share experiences and techniques that The Scooter Store used to facilitate shared information and re-usable models. For example, Ken Bates from The Scooter Store will share how his team developed the architecture to share re-usable models. The presenters will explain the cultural and political factors that were key to this success and discuss specific stories that illustrate the collaborative culture that enabled re-use and data integration.

In this presentation you will learn:

• The type of culture that The Scooter Store had that fostered integration
• The architecture that was used to share models
• The re-usable models can be implemented in a certain type of environment
• Various methods and techniques used at The Scooter Store
• What worked and what didn’t work and why

Len Silverston is an author, consultant, and speaker with over 25 years of experience helping organizations integrate their information, systems and people. He is the best-selling author of “The Data Model Resource Book” series, which describe over 230 reusable, holistic data models and which was rated #12 on the Computer Literacy Best Seller List. Mr. Silverston has published numerous articles and has been a frequently invited speaker at many international conferences talking on subject ranging from re-usable models to politics and human dynamics in data management. His last book, The Data Model Resource Book, Volume 2, which provides universal data models for various industries, has been translated into Chinese. He is the winner of the DAMA (Data Administration Management Association) International Professional Achievement Award for 2004 and the DAMA Community Award for 2006. Mr. Silverston's company, Universal Data Models, provides consulting, training, publications and software regarding re-usable models and strategies for integration.

Ken Bates has been a modeler, database administrator and manager for various organizations over the last 20 years.