March 6, 2007

11:30 AM - 12:30 PM

Level: Introductory/All Levels

Our business users are tired. They shun meetings and decline participation in planning sessions. They’re tired of protracted JAD sessions. This leaves business analysts and data stewards wondering, “How do we engage stakeholders in a fresh way? And how do we make business requirements useful to BI developers?”

Join Fernando, a seasoned business analyst and data architect, to understand the new wave in business requirements gathering. He’ll discuss how to light a fire under end users, and present a process for keeping them engaged. He’ll also present a Table of Contents from a real-life requirements document that served as the springboard for delivery of a successful and highly strategic BI program.

Attendees will learn:

• The different types of requirements, and why each is important
• Why requirements gathering techniques are changing
• How to engage business stakeholders—and keep them engaged
• The components of a usable requirements document
• Key roles: Who should do what
  

Fernando Martinez-Campos is a senior consultant with Baseline Consulting (www.baseline-consulting.com), a business analytics and data integration consulting firm. As a specialist in business analysis and technology architecture for strategic IT projects, Fernando has bridged the gap with his clients in business-IT alignment issues for business intelligence, data warehousing, and CRM projects. Prior to joining Baseline in 2003, Fernando worked for vendor companies Sagent and Teradata, helping develop enterprise data solutions. He has written extensively on the topic of information architecture and data quality, and taught a popular course on Integration Architectures at UC Berkeley.