March 6, 2007

11:30 AM - 12:30 PM

Level: Introductory/All Levels

Data Governance is important -- without the concept of a clear "owner" (or owners) of the data, decisions can rarely be made or enforced. At Wells Fargo, a series of committees was formed to define and enforce data governance, including stewardship of data elements, common business rules, and techniques for documentation and communication. In this presentation you will learn:

•  The organization structure needed to define and enforce  governance
•  How to set up business data stewardship
•  The metadata structures needed to document data governance
•  How data governance made major projects go more smoothly
•  How data governance made it possible to define common  business rules and get agreement to use them

David Plotkin is the Manager of Data Quality for Wells Fargo Consumer Credit Group (CCG), one of the fastest growing companies in Wells Fargo. He has been working with data modeling, metadata and data quality for over 15 years, and has built Metadata management environments in four companies, including the implementation of several corporate repositories. He was the architect/modeler for the complete recreation of Longs pharmacy system using object-oriented technology, including CASE tools, code generation and database generation from models, synchronizing the effort with a third-party software package, and implementing the Metadata management initiative. The effort includes a business rules-driven approach, with the capture of business rules, as well as the automated implementation of parameter-driven business rules. He has built and currently maintains the CCG metadata repository, and is directly responsible for the data quality (and the data quality organization) at Wells Fargo CCG. He is also one of the leaders of the metadata, stewardship, and data quality initiatives at Wells Fargo corporate, serving as a subject matter experts on many topics.