March 6, 2007

7:15 AM - 8:15 AM

Level: Introductory/All Levels

Despite the increasing awareness of information at all levels of the organization, many IRM groups struggle to find relevance or may become lost in decentralized/outsourced organizations. You can increase the effectiveness of your IRM group by implementing a "Data Development Methodology" (DDM) to complement the existing Application Development Methodology. By delineating a specific approach to building data assets, you gain a vehicle for selling the value proposition of the IRM group. This presentation will show you how to deliver better value to your organization and raise awareness of the important work performed by IRM.

We will cover the following topics:

• What is a DDM and why do you need one
• Impact of “New Age” ADM’s (Scrum, Xtreme) on Data Development
• Managing the DA/DBA split – different models for organizational design
• Integrating the DDM with the ADM
• Solving the Tactical vs. Enterprise data dilemma
• Using Metadata to sell your service Any size DBA/DA group can benefit from applying these principles and approaches. This presentation will provide practical, actionable strategies you can start using immediately.

John Singer is a 26-year veteran information systems professional who has focused on data management activities including data administration, database administration and enteprise architecture in both staff and management roles. Currently working as a data architect at MasterCard Worldwide, he is focusing on metadata management and corporate taxonomy management. In prior positions, Mr. Singer is a former MetaGroup industry analyst, and also has experience with pharmaceutical, healthcare, manufacturing, retail, and criminal justice systems. John teaches graduate level courses as an adjunct faculty member of Webster University. He can be reached at john_singer@mastercard.com.