This tutorial focuses on the formulation and implementation of an enterprise metadata strategy. Participants will learn techniques to understand the role of metadata in the development of Enterprise Business Intelligence (EBI) and Enterprise Application Integration (EAI). The Metadata Services Group within BellSouth has spent the last six years developing an enterprise metadata solution based on a solid product line and a customer service focus. This tutorial will develop the attendees understanding of how to develop a successful enterprise metadata implementation that creates value over the long term. We will examine the principles of marketing, selling strategies, service offerings, product design, architecture, team construction and overall strategy of delivery for an enterprise metadata solution in both the structured and un-structured world.

Todd Stephens is the technical director of the Metadata Services Group for the BellSouth Corporation, an Atlanta-based telecommunications organization. Todd has served as the director since 1999 and is responsible for setting the corporate strategy and architecture for the development and implementation of the Enterprise Metadata Repositories. For the past 20 years, Todd has worked in the Information Technology field including leadership positions at BellSouth, Coca-Cola, Georgia-Pacific and Cingular Wireless.

In addition, Todd is an Adjunct Professor at Lagrange College in Lagrange, GA.

Todd writes a monthly online column in DMReview and has delivered keynotes, tutorials and educational sessions for a wide variety of technology conferences. Todd holds degrees in Mathematics and Computer Science from Columbus State University, an MBA degree from Georgia State University, and a Ph.D. in Information Systems from Nova Southeastern University. Todd has been awarded nine U.S. patented and pending patents in the field of Metadata and a co-author for an upcoming book for web-enabled applications.