Danger, Danger! Bad Data Ahead!
Claudia Imhoff
President
Intelligent Solutions, Inc.
Monday, April 24, 2008
8:30 am - 4:45 pm
Level: Introductory

Sarbanes-Oxley, Basel II, the USA PATRIOT act, the EU Directive on Data Protection. Enron, MCI/WorldCom, Parmalat, Barings Bank. Overruns, account errors, audits, theft, missing inventory, overtime pay, employment discrimination. Any and all of these explain why data quality is critical to a business. More expansive reporting requirements and data privacy restrictions require more thorough and accurate data management. Corporate fraud and mismanagement, either hidden by lax data control policies or caused by reliance on inaccurate data, wreak havoc in the marketplace. Everyday profitability and competitive advantage are challenged by inaccurate, untimely and unavailable data.

What can you do? What should you do?

Join Claudia Imhoff for a discussion of the risks and consequences of relying on poor-quality data. Learn ways to measure and monitor your data quality to determine if you're satisfying your data quality requirements. Find out how you can identify and encourage data accountability company-wide. High-quality data is no guarantee that you'll be safe from all the dangers of fraud and mismanagement, but an effective data management policy can minimize the chances of finding your business on the wrong side of the road.

After attending this seminar, you'll understand:
  • The challenges and benefits of data quality programs
  • How to create a data quality program
  • The processes and steps within each process for improving the quality of data
  • The roles and responsibilities of the data quality function
  • Learn what tools and solutions are available to solve data integration challenges
  • Discover how to identify the true state of corporate data and how to integrate enterprise data onto a single, reliable platform

Claudia Imhoff is a popular speaker and internationally recognized expert on Customer Relationship Management and the infrastructure to support this initiative – the Corporate Information Factory. Dr. Imhoff has co-authored five books on these subjects. She also has a weekly newsletter and has an expert channel on the B-EYE-Network’s website (www.B-EYE-Network.com) and contributes articles to many other journals and publications. She has served on the Board of Advisors for DAMA International and is an advisor and a faculty member for The Data Warehousing Institute. She won the 1999 and 2005 Individual Achievement Awards from DAMA International and is an advisor for several technology and commercial companies. She has given keynote addresses at conferences sponsored by many software companies and their user groups, The Data Warehousing Institute, The Economist as well as many international organizations. She has appeared on World Business Report with Casper Weinberger and Alexander Haig, Microsoft’s Getting Results programs, and web casts given by DM Review, B-EYE-Network, Better Management, and many technology vendors.

Dr. Imhoff founded and is the President of Intelligent Solutions, Inc. (www.IntelSols.com), a well respected Business Intelligence and CRM consulting and training firm in 1992. Her company has successfully implemented over 150 Corporate Information Factory architectures in all industry areas. She may be reached at CImhoff@IntelSols.com or 303-444-6650.

Dr. Imhoff obtained her Doctorate degree from the University of Tennessee, Oak Ridge, her Master's degree from the University of Colorado, Boulder and her Bachelor's degree from Duke University, Durham, NC.

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