SEMINARS
Thursday, May 26
2:30 pm - 5:30 pm

S1
Presenting Data Management to the Enterprise:
Tips and Techniques to Communicate Value and Relevance

Michael Scofield
Scofield Data Consulting

Communicating the values, insights, and understanding of data management to the rest of the organization is probably one of the most important aspects of your job. Persuading them to take seriously what you can do and are doing for them—it’s an ongoing project that you have to be committed to. This session provides tips and skills that every data professional will find valuable.

Making DM relevant to the enterprise
• Creating value for the organization and giving DM visibility
• The entrepreneurial data manager
• Making the abstraction of data architecture visible to nearsighted folk
• Realizing value from data architecture

Value-adding DM functions
• Data asset inventory
• ERP and application package analysis
• Data quality assessment
• Data integration
• Spontaneous data mining and reporting

Communicating the value of DM to the enterprise
• Building on your business knowledge.
• Long-term vs. short term vision
• Differentiating DM from technology management
• Exploiting key themes and functions:
- Communicating data architecture
- Communicating data quality
- Communicating meta-data

Presentation skills.
• Concept visualization
• Data visualization
• Logical architecture visualization
• The use and abuse of PowerPoint.

Speaker Biography
Michael Scofield is a popular speaker and consultant in data quality and data management. Until recently he was an Assistant Professor in Health Information Management at Loma Linda University. He has held numerous posts in data architecture, data quality, and data management.

His articles on data architecture and data quality techniques have been published in Information Week, IBI System Journal, Data Management Review, the Cutter IT Journal, and the Database Newsletter. His speaking engagements include DAMA-International conferences, Meta-data Conferences in London and the U.S., over 12 DAMA chapters, 4 Oracle User groups, DB2 user groups, and various CASE user group conferences. He also writes humor, published in the Los Angeles Times and other journals.

S2
Data Certification: A Collaboration Method for Effective Information Resource Management

Andres Perez
Senior Information Management Consultant
IRM Consulting, Ltd. Co.

Organizations are realizing that they must leverage their information asset to achieve higher operational effectiveness as well as strategic positioning within their markets, and to achieve this they must effectively manage information across the extended enterprise. Information Management demands the accountability and participation of business and information technology personnel alike. Furthermore, this participation must transcend the boundaries of applications, project scopes, and departments. However, most organizations are unclear on how best to approach this challenge. New approaches, methods, tools and techniques are required to accomplish this transition.

This workshop presents the Data Certification approach and associated tools and techniques for managing information across the enterprise. It describes what Data Certification is and how it helps your organization increase information quality. You will learn how to implement effective information policies, collaboration techniques, standards and guidelines. Also, it provides lessons learned to help you understand how you can implement Data Certification for information quality.
• What is the value proposition of Data Certification
• What are the components of Data Certification
• The role of Information Stewardship in Data Certification
• How to implement Data Certification
• Pitfalls and how to avoid them

Speaker Biography
Andres Perez is a Senior Information Management Consultant and President of IRM Consulting, Ltd. Co. based in San Antonio, Texas. Mr. Perez specializes in information resource management and data architecture, information quality management, data repository and metadata management, requirements management, and data modeling. He provides consulting in methodologies and tools in the disciplines of Information Quality Management (TIQM™), Data Warehouse, Business Intelligence, and Customer Relationship Management.

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at 310-477-4475 or email info@wilshireconferences.com

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