Aligning
Data Strategy
With
Business Strategy
THE  9TH ANNUAL Wilshire Meta-Data Conference
AND THE 17TH ANNUAL DAMA International Symposium
May 22-26, 2005 • Renaissance Orlando Resort at Seaworld • Orlando, Florida USA
The World's Largest Vendor-Neutral Data Management Conference


KEYNOTE SESSIONS


Tuesday, May 24
8:45 am – 9:45 am

Data Warehouse and Unstructured Data

Bill Inmon
Founder
Inmon Data Systems, Inc.
“Father of Data Warehouse”

From heresy to conventional wisdom, data warehouse has traveled far and fast in a few years. Today data warehousing is a way of life in most organizations. But data warehousing concentrates on only structured data—the formal, transaction based data of the corporation. In order to really open the floodgates it is necessary to open data warehousing up to a different kind of data—unstructured data. In unstructured data, emails, email attachments, spreadsheets, documents, and other forms of unstructured data are able to be integrated into the data warehouse. This presentation describes some of the challenges and opportunities in the integration of unstructured data into the data warehouse environment, from the “Father of Data Warehouse” himself, Bill Inmon.


Wednesday, May 25
8:30 am – 9:30 am

ACADEMIC TRACK KEYNOTE
Data Quality: Research and Practice

Richard Wang
Director, MIT Information
Quality Program
Massachusetts Institute of
Technology

Winner of 2005 DAMA Academic
Achievement Award

In this presentation Dr. Wang surveys the landscape of data quality research and practice. This will include a description of the current technologies utilized by leading data quality vendors and the typical data quality issues facing today’s organizations. Then he will introduce the MIT perspective to data quality. This will include early research results, namely the Total Data Quality Management (TDQM) cycle, and the current on-going activities in data quality at MIT. Included among these will be an introduction to the data quality categories and dimensions, organizational data quality assessment, performing data integrity checks, managing information as a product, using information product maps, and designing a data quality filtering system.


Wednesday, May 25
2:30 pm – 3:45 pm

Ethics After Enron—Why Taking the High Road is Good for Data Management

Bruce Weinstein
The Ethics Guy™
CNN Analyst and Syndicated
Columnist

Ethical questions arise in all walks of life of course, both personal and professional, and we deal with them, for better or worse, through our own internal compass. But with the enormous emphasis on corporate governance and compliance in the post-Enron era, data management professionals are being drawn ever closer to issues of ethical ambiguity, some of which have serious consequences beyond our own conscience. In this highly interactive session, Dr. Bruce Weinstein—the “The Ethics Guy” you’ve seen on CNN—takes you through a range of “ethically challenging” situations, from small to large, and suggests a framework of “Life Principles” for dealing with them.
• “What would you do?” Brief scenarios and audience response
• Life Principles: Ethics in the 21st Century
• Fundamental ethical principles that have stood the test of time
• Identifying and dealing with ethical dilemmas at work (and beyond)
• How to say “no” without losing your job
• How to recognize when ethics are being challenged
• Placing ethics within an aggressive or assertive organizational culture
• Why taking the high road isn’t just the right thing to do—it’s good for us professionally and personally
• Living by the Life Principles: What are the Obstacles, and How Can We Avoid Them?


Thursday, May 26
11:10 am – 12:30 pm

Metadata Best Practices: What Can You Learn from the Award Winning Practitioners?

Robert Seiner (moderator)
President & Principal,
KIK Consulting
Publisher, TDAN.com

Todd Stephens
Director, Metadata
Services Group
BellSouth

Representative TBA
RBC Financial Services

Doug Stacey
Manager
Allstate Insurance

Nikhil Sharma
Chief Data Architect
Intel Corporation

Kevin McDearis
Vice President,
Data & Delivery
CheckFree

Do you ever wonder how the foremost practitioners in the industry—those “Best Practice” award winners—get to be so good? Is it their technology, their strategy, the organizational support, their people? For the past 4 years, the Wilshire Metadata Award has been given to practitioners by Wilshire Conferences in recognition of outstanding metadata management. N, for the first time, all of the winners of the Wilshire Award are gathering to share their collective expertise and insight into what makes for Metadata Best Practices. This is a unique opportunity to share the secrets and strategies of the best practitioners in the industry, and compare each of their approaches.


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Click here for the Online Registration Form

Questions about attending? Call Wilshire Conferences
at 310-477-4475 or email info@wilshireconferences.com

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