DAMA INTERNATIONAL SYMPOSIUM & WILSHIRE META-DATA CONFERENCE
May 2-6, 2004 – Century Plaza Hotel, Los Angeles, CA USA

KEYNOTES


Tuesday, May 4, 2004
8:45 am - 9:45 am

Database Graffitti: Scribbles from the Askew Wall
Chris Date
Independent Author, Lecturer, Researcher and Consultant

This presentation is based in part Chris Date's writings and columns over many years, but includes much additional material. It consists of a series of quotations, aphorisms, and anecdotes - seasoned with a fair degree of personal commentary - that are directly or indirectly relevant to the subject of database management. The presentation is not technically deep, but several serious messages lie just beneath the surface. The aim is partly to edify, partly just to amuse.

  • The prehistoric era
  • Objects and objections
  • Normalization, networks and nulls
  • The role of simplicity
  • The joy of self-reference
  • Relational misconceptions
  • Some good quotes
  • Books and book reviews
  • Miscellany

Wednesday, May 5, 2004
2:45 pm - 3:45 pm

Universal Priciples of Integration
Len Silverston
President
Universal Data Models, LLC

How can we move towards integration versus disintegration? Why are some organizations able to integrate their data and systems better than others? Len Silverston, best-selling author, will share experiences, universal principles, and recommendations regarding effective ways to integrate data and systems. This presentation will address key issues such as:

  • Creating a fertile environment for data integration efforts. The principle of “Integration requires trust” will be discussed as well as how to create a space where integration can happen.
  • Gaining support for data integration efforts by offering business value. The principle “Keep sight of the goal” will shed light on how to provide ongoing value.
  • Dealing with conflict, understanding differing perspectives, and managing ego. The principle of “First understand oneself, then understand others, then be understood by others” will provide a context for resolving data management disputes.
  • Learning from the past and re-using models that have worked. The principle of “Learning from experience is powerful” will be discussed as well as how reusable models, such as Universal Data Models, have helped organizations move towards integration.

The goal of this presentation is to share a picture of what integration looks like, what disintegration looks like, and principles that you can put into practice to move towards integration.


Thursday, May 6, 2004
11:10 am - 12:30 pm

Mom/Dad - What Do You Really Do for A Living?
Graeme Simsion, University of Melbourne
Scott Ambler, Ronin International
John Ladley, KI Solutions
Terry Moriarty, Inastrol
David Plotkin, Wells Fargo

Ask a "data person" what they do, and they will tell you "modeling," "architecture" or one of the other many roles that are valuable, but abstract. In reality, data people represent a new type of professional that will be on the forefront of information technology. This presentation will discuss an unusual view of the real value of DA-types and offer some career advice, and hopefully show the attendee how to get out of drawing boxes for a living (if you really want to), or how to draw boxes for a living (if you really want to):

  • Data Administrator as Corporate Steward
  • Why you have to embrace accountability
  • Why being an abstractionist is good and bad


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