DAMA INTERNATIONAL SYMPOSIUM & WILSHIRE
META-DATA CONFERENCE
May 2-6, 2004 – Century Plaza Hotel, Los Angeles, CA USA
IN PERSPECTIVES SESSIONS
Encino Room
May 4, 2004
5:30 PM - 6:00 PMUnderstanding Data Profiling
Jim Lovinggood
Technical Account Manager
Evoke SoftwareTo understand what data profiling can bring to your organization you must first understand what data profiling is and the functionality that encompasses it. This session will give you an understanding of Evoke Software and the Evoke Product Suite. Evoke will give a brief corporate overview and a live demonstration of their software. Evoke will discuss the methodology needed for successful data profiling including data preparation, three-dimensional profiling, normalization, communication of the results, mapping and integration with Cleansing and ETL processes.
Westwood Room
May 4, 2004
5:30 PM - 6:00 PMDemystifying Metadata: A Look at SuperGlue,
Informatica's Metadata Management SolutionDavid Lyle, Vice President of Product Strategy
Nabil Elsheshai, Director of Product Management
Informatica CorporationCome and see Informatica’s enterprise metadata management solution in action and learn how it helps companies extend their meta models to handle new objects and automatically integrate multivendor metadata from disparate tools and applications. This discussion and product demonstration will highlight the change management and asset control features that allow companies to navigate, control, and manage their data for a better understanding of the IT environment.
Encino Room
May 4, 2004
6:15 PM - 6:45 PMCan we make Metadata more active?
Narasimham V. Peri
Chief Solutions Architect and Director
ReveleusPerspectives on Metadata range from the common ‘data about data’ to more advanced manifestations like ‘semantic layers’ of the applications. In reality, Metadata continues its passive role of being a repository receptacle to collect data dictionaries and descriptions of events from various tools. This discussion will explore how Metadata can bring a revolutionary shift in data analysis.Mr. Peri will also discuss how the active use of Metadata can eliminate some of the most challenging problems in implementing warehouses -including definitional and data inconsistency, mart proliferation and impact analysis.
Westwood Room
May 4, 2004
6:15 PM - 6:45 PM
Discovering the truth about your enterprise data qualityJuan-Carlos Martinez
Trillium Software (a division of Harte-Hanks)"Data quality problems" is a frequently quoted cause of CRM, Data Warehouse and Business Intelligence failure. It is widely acknowledged that poor data quality costs businesses $millions every year, yet surprisingly few organizations do anything about it until it is too late. This presentation discusses the issues and challenges of enterprise data quality management, gives real-life examples, and explains how automated data profiling enables organizations to discover data issues before they impact their business.
Encino Room
May 4, 2004
7:00 PM - 7:30 PMCreating Enterprise Analytics &
KPI's for Business Performance ManagementJonathan Wu
Senior Principal
Knightsbridge SolutionsInformation overload adversely impacts an individual's ability to discern important elements of information. Enterprise analytics and key performance indicators (KPIs) enable individuals to quickly assess the performance of a business process or function; thereby allowing them to focus their attention on those activities of the organization that are below expectations and in need of assistance to turn performance around. This presentation will address an approach to enterprise analytics and KPIs.
Westwood Room
May 4, 2004
7:00 PM - 7:30 PM
On-Demand Operational Visibility using
Enterprise Information Integration (EII)Michael Abbott
Founder and CTO
Composite SoftwareOperational managers and users need on-demand visibility onto business operations so they can take pro-active and corrective actions in response to un-anticipated situations. EII solutions enable you to deliver operational visibility through Composite Views of critical business information drawn from multiple systems. The Composite Information Server connects operational managers and users to disparate enterprise data as if it existed in a single location, regardless of location, complexity or format. In this session, you will learn how to: Deliver On-Demand operational data from multiple systems to operational users; Combine current information from operational systems with data warehouse information; Identify data inconsistencies across sources; Prototype and validate business cases for warehouses and ODS before investing significant resources.
Encino Room
May 5, 2004
4:00 PM - 4:30 PMLineage - The Holy Grail of
Data Warehouse MetadataDan Riehle
BI/DW Architect
Teradata, a division of NCRLineage metadata is presented here as a technical imperative (and a business asset). You are provided a set of tools and techniques that collects, manages, and summarizes lineage data for the efficacy of the technical staff and for the business value to the DW consumers. An internal substructure of the enterprise metadata repository is presented that houses the lineage. Leveraging the lineage metadata into a business asset is also addressed.
Westwood Room
May 5, 2004
4:00 PM - 4:30 PM
Enterprise Information Architecture in Uncertain Times:
“React and Adapt”Don Soulsby
Product Manager
Computer AssociatesToday's business and IT environments have become increasingly complex due to ever increasing rates of change and the complexity of regulatory compliance. It is difficult to design an effective enterprise information architectures (EIA) that supports the business objectives while enabling IT to develop and deliver quality applications. Many enterprise information architecture initiatives have suffered the same fate as corporate reengineering projects. While providing significant insight into the operations of the business, they did not provide specific guidance as to which development projects were required. Compounding the problem is that EIA provided a forward engineering view for the business while IT is coping with a significant maintenance effort for the legacy applications. For enterprise information architecture to be successful in today's business environment the architecture needs to be adaptable for new applications development as well as the re-purposing of the current portfolio of applications.
Sherman Oaks Room
May 5, 2004
4:00 PM - 4:30 PM
Executable Metadata: Applying Model-Driven Architectures
to the Corporate Data InfrastructureScott Wiener
Chief Technology Officer
Certive CorporationThe budgets, staffs and tools of today's corporate data infrastructure are being pushed past their limits. Skyrocketing organizational demand for visibility and intelligence - coupled with exploding data volumes, sources and types - are beginning to overwhelm today's silo-based architecture. In this session we will learn how emerging technologies like Model-Driven Architectures will leverage metadata to overcome these challenges, delivering information agility, scalability and simplicity within existing resource and budget constraints.
Encino Room
May 5, 2004
4:45 PM - 5:15 PM
Ascential Metadata Perspective
Nathan Bobbin, Product Manager, Metadata Services
Andrew Manby, Director, Platform Product Marketing
Ascential Software
Ascential will demonstrate how its customers have been able to have a significant impact on their data-centric IT projects using metadata and Ascential MetaStage. The session will highlight the successful implementation steps required when undertaking any data integration project and where metadata can play a significant role. It will show how a semantic-based approach yields considerably better impact analysis and data lineage results to the IT professional and the business analyst.
Westwood Room
May 5, 2004
4:45 PM - 5:15 PM
How Broad Metadata Integration
Delivers Strategic Value Throughout the OrganizationLarry Dziedzic, Technology Manager, J&J
Scott McCurdy, Metadata Product Mgr, ASG
The vision for managing metadata for many companies only goes as far as the data warehouse. However, forward-thinking organizations understand that with the right practices and approaches the value of metadata management extends beyond the data warehouse to support enterprise application integration, model management, tool integration/migration/planning, data integration, corporate governance, application development, data usage and analysis, content management, and more. This session discusses the requirements, efficiencies, and value of broad metadata integration for organizations that make it a reality.
Sherman Oaks Room
May 5, 2004
4:45 PM - 5:15 PM
Business Rules:
Dos and Don'tsNicolas Robbe
Director, Business Solutions
ILOGBusiness Rules Management has emerged as a key technology to fulfill the vision of highly adaptable business applications. This presentation will discuss some of the do's and don'ts when implementing business rules technology. Key areas include: Evolution of business rules technology (from inference engines to business rules management); Where Business Rules Management technology makes sense; What to look for in a Business Rules Management solution; Lessons learned implementing Business Rules technologies.