DAMA INTERNATIONAL SYMPOSIUM & WILSHIRE META-DATA CONFERENCE
April 27-May 1, 2003 - Renaissance Hotel, Orlando, Florida
AGENDA at a GLANCE
Last Updated April 14, 2003

Sunday, April 27

12:00 - 9:00

Registration (registration continues open until 9 pm)

3:30 - 5:00

W1:

Data Modeling Basics

Marcie Barkin Goodwin
Axis Software Designs

 

W2:

Creative Data Modeling: Ideas and Techniques for Advanced Practitioners

Graeme Simsion
University of Melbourne

W3:

Practice Made Perfect: A Business Rule Discovery and Analysis Workshop

Barbara von Halle
Knowledge Partners Inc.

W4:

The Agile Data Method

Scott Ambler
Ronin International

W5:

Developing a Metadata Strategy

Patricia Graham
Prudential Financial Services

W6:

Introduction to XML for Data Practitioners

David Plotkin
Senior Data Administrator.

W7:

Practical Techniques in Assessing Data Behavior, Meaning, and Quality

Michael Scofield
Loma Linda University

W8:

The Dangerous Illusion: Normalization, Performance, Integrity and the Logical-Physical Confusion

Fabian Pascal
Database Debunkings

5:00 - 5:15

Coffee Break

5:15 - 6:45

W1: Continued

W2: Continued

W3: Continued

W4: Continued

W5: Continued

W6: Continued

W7: Continued

W8: Continued

7:00 - 8:00

Night School Sessions

 

Process Analysis Basics

Thom Harrington SAFECO &
Eva Smith Edmonds Community College

Data Management & ICCP Certification

Patricia Cupoli
DAMA International

 

Putting User Language On Data Models

Joseph Maguire
Consultant

 

 

Orientation to Geographic Information Systems and Geospatial Data Management

Mike Walls
PlanGraphics, Inc.

Building and Using Taxonomies

Malcolm Chisholm
Askget.com Inc

 

How to Talk Like an Oracle DBA

Roseanne Baker
Duke Energy Gas Transmission

Monday, April 28

7:30 - 8:30

Registration & Continental Breakfast

8:30 - 10:00

T1:

Transforming Information Resource Management

Larry English
Information Impact International Inc.

T2:

Enterprise Architecture

John Zachman
Zachman International

T3:

Data Resource Integration

Michael Brackett
Data Resource Design & Remodeling

T4:

The Logical to Physical Data Model Transformation

Bill Smith
William G. Smith & Associates

T5:

Building a Business Intelligence  Environment on a Shoestring

Claudia Imhoff
Intelligent Solutions, Inc.

T6:

Enterprise Metadata Implementation: Learning from “Best Practices”

Todd Stephens
BellSouth

T7:

Fundamentals of Metadata and Repository Management

David Marco
Enterprise Warehousing Solutions

T8:

Implementing Message-Based Data Integration

Dave McComb
Simon Robe
Semantic Arts

T9:

Design of Reusable XML Component Schemas

James Bean
Relational Logistics Group

T10:

Modern Database Administration

Craig Mullins
BMC Software

10:00 - 10:30

Coffee Break

10:30 - 12:00

T1: Continued

T2: Continued

T3: Continued

T4: Continued

T5: Continued

T6: Continued

T7: Continued

T8: Continued

T9: Continued

T10: Continued

12:00 - 1:15

Lunch

1:15 - 2:45

T1: Continued

T2: Continued

T3: Continued

T4: Continued

T5: Continued

T6: Continued

T7: Continued

T8: Continued

T9: Continued

T10: Continued

2:45 - 3:15

Coffee Break

3:15 - 4:45

T1: Continued

T2: Continued

T3: Continued

T4: Continued

T5: Continued

T6: Continued

T7: Continued

T8: Continued

T9: Continued

T10: Continued

5:00 - 6:00

Night School Sessions

 

Using UML for Data Modeling

Paul Dorsey
Dulcian, Inc.

 

 

 

 

 

Project Management for Data Management Projects

Shelley Lieberman
Mathtech, Inc.

 

 

 

 

CMM & Data Management

Peter Aiken
Institute for Data Research








Data Stewardship SIG

Robert Seiner
KIK Consulting; TDAN.com







ETL vs. EAI:  A Comparison of Integration Approaches

Faisal Shah
Knightsbridge Solutions






Data Warehouse & Knowledge Management

Mark Wise
Wise Consulting

Doug Redwood, Fraser Health Authority


An Introduction to Use Cases, Including Tough Use Case Issues

Christine Mandracchia
American Re-Insurance




To Laugh or to Cry?  More Fundamental Fallacies in Database Management

Fabian Pascal
Database Debunkings





Tuesday, April 29

7:00 - 8:30

Registration & Continental Breakfast

7:15 - 8:15  

Special Interest Groups and User Meetings

 

Square Pegs in Round Holes?  - Managing XML Objects in an ISO/IEC 11179 Metadata Registry

Larry Fitzwater
U.S. Environmental Protection Agency (EPA)


 

Creating a Data Repository with DB2/UDB XML Extender

Dean Hein
WEA Trust


     

8:30-8:45 

WELCOME - DAMA & Wilshire

8:45-9:45  

KEYNOTE PRESENTATION Sponsored by Intelligent Enterprise
TRENDS IN DATA ADMINISTRATION
John Ladley, Knowledge Interspace

 

 

9:45 - 10:15  

Coffee Break

10:15 -11:15  

So, Management has decided to buy a Vendor Package...

Vickie Johnston
United Parcel Service

 

 

Objects and Entities - Understanding Two Worlds

Jim Goetsch
Schneider National, Inc.

 

 

 

 

 

Managing a Data Services Organization

Rolfe Jaremus
Trans Union, LLC

 

 

 

 

 

Deriving Business Value from Enterprise Metadata Management

Todd Moore
RBC Financial Services

 

 

 

Web Services in Context

Dave McComb &
Simon Hoare 
Semantic Arts

 

 

 

XML: The Data Management Eenabler

Evan Levy
Baseline Consulting







Essential Database Design Patterns

Joe Oates
Sybase, Inc.

 

 

11:15 - 11:30  

Room change

11:30 - 12:30  

Data Ownership, Governance & Stewardship in a Multinational Company

Larry Dziedzic
and
Ron Lemezis,
Johnson & Johnson

 

 

 

Metamodels for ER, ORM and UML: a Critical Review

Terry Halpin
North Face Learning, Inc.

 

 

 

 

 

 

Knowing our Customers: Initiating Customer Rule Management at AT&T

Frank Cunningham
AT&T - Consumer

 

 

 

Meta Data:  It’s Not Just About Data Anymore

Robert Seiner
Principal, KIK Consulting; TDAN.com

 

 

 

Business Intelligence: From Theory to Reality

Shaku Atre
Atre Group

 

 

 

 

PANEL: New Approaches to Customer Data Integration

Chandos Quill
Experian

Jeff Canter
Innovative Systems, Inc.

 

XML Tools Explained and Demonstrated

Peter Aiken
(Moderator)

Steve Hamby Software AG

Denise Draper Nimble Technology

Srinivas Pandrangi Ipedo

12:30 -1:45 

Lunch

1:45 - 2:45 

Get "Focused" Before Data Modeling

Steve Farrell
Advanced Strategies, Inc.

Enhancing Information Quality Management Practices at HUD

Andres Perez
IRM Consulting, Ltd. Co.

 

 

Master Reference Data: A Real-Time Data Architecture for Today's Enterprise

Martin Dunn
Delos Technology

 

 

 

Enterprise Information Management
A Solutions Approach for Blockbuster Video And JPMorganChase

Marc Abramson
JP Morgan Chase

 

Business Performance Management: The Future of Analytics?

Seth Grimes
Alta Plana Corporation

 

 

A Introductory Roadmap for Establishing an XML Data Architecture

Brian Magick
Hewlett Packard

 

 

Raising the Quality Bar in Database Administration

April Reeve
Wyeth Consumer Healthcare

 

 

2:45 - 3:15 

Coffee Break

3:15 - 4:15 

Data Modeling Panel: Have Things Really Changed?

Davida Berger (moderator)
Scott Ambler
Terry Halpin
Len Silverston
Dave Hay
Terry Quatrani
Graham Witt





Surviving the Trek to Data Element Standardization To a High Payoff

Hank Lavender
AmerInd

Michael Gorman
Whitemarsh Information Systems Corporation

 



 

Data Architecture/ Data Management:
How to sustain your career in a changing discipline

Dawn Michels
Fair Isaac Inc

 

 



 

Metadata-Driven ETL

Vinny Ahuja
Intel

 

 

 



Unstructured Data and Content Management

Bob Seiner
TDAN.com and KIK Consulting (Moderator)

Mark Hale
Interwoven, Inc.

Andrew Salop
Adobe

 

 

Data Management for E-Commerce

Hal Davis
Mellon Financial Corporation





 

 

Implementing Complex Data Integrity Rules Inside Your RDBMS

Michael Haynes
Nationwide Financial

 

 

4:15-8:00  

EXHIBITS OPEN: RECEPTION ON EXHIBIT FLOOR

5:30 - 6:00

In Perspective Presentations by Vendors

6:15 - 6:45

In Perspective Presentations by Vendors

Wednesday, April 30

7:00 - 8:30

Registration & Continental Breakfast

7:15 - 8:15  

Special Interest Groups and User Meetings

 

PANEL: Marketing and Selling Data Management

Danette McGilvray, Agilent Technologies
Todd Stephens, BellSouth
Richard Hecht, DATA Architects Technicians Analysts Inc.   

Its Not Just Arts and Crafts: Quality Assurance for Data Models

Ralph Mohr, Covansys


8:30 - 9:30  

Analytical Modeling Manifesto

Tom Haughey
InfoModel

 

 

 

Information Quality in an Integrated ERP Production Environment

Danette McGilvray
Agilent Technologies


Developing a Business Rules Strategy using a Business Rules Special Interest Group Approach

Tom Yanchek
UPS




Web based Dynamic Data Dictionary

Lee Arnett
Quantum, Inc.




FGDC Metadata and Oracle Spatial Data Integration

Mike Walls
Plangraphics, Inc.

 

 

 

 

PANEL: Data Challenges in Getting to the SIngle Customer View

 

Denise Hopkins
Experian

Rich Olshefski
Innovative Systems

David Plotkin, Senior Data Administrator




 

Got Any Change to Spare? A Practical, Working Approach to Database Change Control

Stephen Ward
Sprint Corp.

9:30 - 10:00

Coffee Break

10:00 - 11:00

Data Modeling for Authentication and Entitlement

William Lewis
Cambridge Technology Partners

 

Data Quality @ Bulgari: a real case study

Alberto Villari
Bulgari S.p.A.

 

 

 

Business Rules and Rule Engines: Opening New Doors of Opportunity

Ronald Ross
Business Rule Solutions, LLC

 

Understanding and Leveraging the Object Management Group’s Metadata Standards

Charles Betz
Best Buy

 

PANEL: The Semantics of Semantics

Dave McComb
Semantic Arts (Moderator)

Donald Chapin
Business Semantics Ltd.

Zvi Schreiber
Unicorn Solutions Inc.

 

 

Managing the XML Data Resource

Richard Warner
Engelhard Corporation

 

 

Data Model and Integration Strategies for Real-Time Analytics

Kevin Cavanaugh
Unica Corporation


11:00 - 11:10

Room change

11:10 - 12:10  

MODEL-DRIVEN ARCHITECTURES OR
ARCHITECTURE-DRIVEN MODELS:
Thoughts from a Panel of Experts

Michael Brackett and John Zachman (moderators)

Panel of Experts TBA

 

Methods and Models in Data Architecture

Michael K. Miller
Cardinal Health

 

 

The Data Analysis Political Toolkit

Amanda McLoone
Intel Corporation

 

 

 

 

Banking on Metadata at Allstate

Doug Stacey
Allstate

Pam Gardell
Allstate


 

Business Intelligence in the Competitive Corporate World

Adrienne Tannenbaum
Database Design Solutions, Inc.

 

 

 

Integration Starts with Business

Mike Lubash
Defense Finance and Accounting Service

 

 

 

Physically Implementing Universal Data Models to Integrate Data

Len Silverston
Universal Data Models, LLC

 

12:10-1:15

Lunch

1:15 - 2:15

OK, So What Exactly is a Data Model, Anyway?

David Hay
Essential Strategies, Inc.

 

 

 

Who's on First - 'Data' or 'Process'

Sheila Jeffrey
Wachovia

 

 

 

 

Case Study:  Partnering with Business Process Reengineering to Improve Data Quality

Denise Cartledge
MetLife

Eileen Ponich
MetLife

 

 

PANEL: Metadata Convergence

Deborah Henderson
Inergi (Moderator)

Stuart Weibel
OCLC, Dublin Core Metadata Initiative

Sridhar Iyengar
IBM & OMG

 

Vision Accomplished: Metadata Repository to Single Source Directory

Madeleine Lord
Boston Federal Reserve Bank


 

Modeling Information Flow: Turning the Assembly Line into an InfoMatrix

David Loshin
Knowledge Integrity, Inc.


 

The Associative Model of Data

Simon Williams
Lazy Software, Ltd.


 

2:15 - 2:30

Coffee Break

2:30-3:45 

KEYNOTE PRESENTATION & AWARDS:
Data Management - Thinking Outside the Box
Graeme Simsion
University of Melbourne

 

3:45-6:00

EXHIBITS

4:00 - 4:30

In Perspective Presentations by Vendors

4:45 - 5:15

In Perspective Presentations by Vendors

4:00 Special Interest Group: PASS Meeting

5:30 -6:30  

Special Interest Groups and User Meetings

 

The Role of the Data Management Professional in Developing Business Process Strategy and Metrics

Bruce Hart
Process Economics

 

 

Embarcadero User SIG

Karen Lopez
InfoAdvisors, Inc 

 

 

 

 

ARUG Meeting

Marie Roemer, ARUG President

 

 

 

PANEL: Current Work of the Business Rules Group on Standards

Ron Ross
Cheryl Estep
Warren Selkow
Donald Chapin
John Zachman

 

‘AllFusion ERwin Data Modeler 4.x’ - Tips, Tricks & Suggestions’

Marcie Barkin Goodwin
Axis Software Designs

 

 

DAMA Members-at-Large Open Meeting

Linda Kresl
DAMA International

 

 

 

Why Metadata Management is Pivotal to Enterprise Data Security

David Schlesinger
Intel

 

 

 

 

Mapping data between XML and RDBMs

Denise Draper
Nimble Technology

 

 

 

 

 

Thursday, May 1

7:00 - 8:30

Continental Breakfast

8:30 - 9:30 

Enterprise Shared Data -- A road map to Realization

David Grube
Merck & Co., Inc.

Shiraz Kassam
Merck & Co., Inc.

 

 

 

Communicating the Value Proposition of Data Modeling: "Getting the business users excited about Data Modeling"

Melanie Shanks
Pactiv Corporation

Michael Voss
Pactiv Corporation

 

 

Toward Legacy Architecture Recovery Measures

Peter Aiken
Institute for Data Research

 

 

Implementing a Web-based System from Scratch:  A Data Management War Story

Richard Bates
Hewlett-Packard

 

 

 

 

PANEL: Data Management's Next Big Thing

Tony Shaw
(moderator)

Lisa Cash

Donald Soulsby

Karen Lopez
Mike Jennings


 

CENTRAL, Boeing's Registry & Repository

Kathryn Breininger
Boeing

 

 

The Case for Logical and Physical Globally Unique Surrogate Keys

Chris Willoughby
Business Architecture Group

 

 

9:30 - 9:50  

Coffee Break

9:50 - 10:50

Developing an Enterprise Object Class Hierarchy

Graham Witt Consulting Insights

 

 

 

Data Modeling Issues in Product Data Management

Jeff Davey
Siemens Dematic

Darrell Raymond
Alternative Output

 

 

How Have Shell and other Large Companies Approached Enterprise Information Integration?

Chris Worsley
Kalido

 

 

Building and Utilizing a Successful Meta Data Database:  Fleet Bank Credit Card Services Case Study

Beth Cathcart; Fair, Isaac

Athina Croom; Fleet Bank

Amy Zajack; Fair Isaac

 

 

Managing Namespaces in XML

Judith Newton
NIST

 

 

 

Herding Cats: DA and DBA must work together to prevent architectural chaos

Jeffrey Jacobs
DATech Services, Inc.

 

 

10:50 -11:10

Coffee Break

11:10-12:30

PRIZE DRAWINGS & CLOSING KEYNOTE:
How Data Management Built the Pyramids
Warren Selkow, Author & Consultant

 

 

12:30

End of Conference

  The ASG User Group will be held:
Thursday, May 1, 2:00 - 5:00 p.m.
Friday, May 2, 8:00 a.m. - 2:30 p.m.