Extended Data Profiling for MDM

Shravan Miriyala
Senior Consultant
Baseline Consulting

Wednesday 2:00pm - 3:00pm

Level: All Levels

As Master Data Management (MDM) implementations come of age, companies are shifting their focus on the functionality of Customer Data Integration (CDI) and Product Information Management (PIM) solutions, whilst little attention is paid to the data itself. This is of concern and poses an investment risk for companies as the success of master data management depends significantly on the quality of data it can deliver. The quality of customer master data demands that data profiling be extended beyond its traditional range. In fact, data profiling should be embraced as a staple of MDM projects and its outcome should be a factor in the selection criteria of CDI and MDM solutions. This presentation will focus on real-life use cases to illustrate how to extend data profiling for MDM, and how its outcomes impact not only the data, but the accompanying architecture, integration, and quality planning incumbent on MDM projects.

Shravan Miriyala, Ph.D. is a Senior Consultant at Baseline Consulting (www.baseline-consulting.com) which specializes in data integration and business analytics. Shravan has in-depth industry expertise in CDI and Data Quality with broad-based background in Database, Integration and Data Warehousing technologies. He assists clients with successful CDI and MDM strategies and implementations.