Enterprise Mashups and Service-Oriented Business
Applications
9:50am

Jason Bloomberg
Senior Analyst
ZapThink

The reason for much of the chatter about mashups and Service-Oriented Business Applications (SOBAs) arises from the fact that mashups, and Web 2.0 in general, are primarily social phenomena, while SOBAs, and SOA generally, are primarily business phenomena: the "B" in "SOBA" indicates their purpose is to deliver flexible IT resources to meet continually changing business needs. Does it make sense, then, to consider an enterprise mashup to be a rich, collaborative SOBA consumer environment?

For a mashup to be an enterprise mashup in that it addresses a particular business problem, tight coupling between provider and consumer software would be a serious concern. Most of today's mashups, however, care little about loose coupling. Mashups that meet business needs, therefore, will require SOA, and the SOA infrastructure necessary to guarantee loose coupling. Without that loose coupling, mashups are little more than toys from the enterprise perspective.

Most importantly, however, SOBAs require governance. Clearly, no business would risk allowing any of its employees to assemble and reassemble business processes willy nilly, with no controls in place to ensure that the resulting SOBAs followed corporate policies. The problem is, today's mashups are inherently ungoverned. The bottom line is, the more governed an enterprise mashup becomes, the less like a Web 2.0-style mashup it'll be.

In any case, the true promise of SOBAs depends upon user interfaces sophisticated enough for a broader business audience to use. Few such tools exist today, but the writing is on the wall: the enterprise mashup is the future of the SOBA consumer.

Jason Bloomberg

Jason Bloomberg is Senior Analyst and Principal at Service Orientation industry advisory and analysis firm ZapThink LLC. He is a leading thought leader in the areas of Enterprise Architecture and Service-Oriented Architecture, and helps organizations around the world better leverage their IT resources to meet changing business needs. He is a frequent speaker, prolific writer, and pundit. His latest book, "Service Orient or Be Doomed! How Service Orientation Will Change Your Business" (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation.

Mr. Bloomberg has a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting). He also co-authored the books "XML and Web Services Unleashed" (SAMS Publishing, 2002), and "Web Page Scripting Techniques" (Hayden Books, 1996).

Data Warehousing Framework as an Enterprise Information
Integration Agent
9:50am

Jarugumilli S. "JB" Brahmaiah
Enterprise Architect of Data Warehouses and VLDB Systems
GE-Consumer Finance

With its core, but generally unacknowledged, role as information integration platform, data warehousing has rightfully claimed its driver's slot in enterprise business and information processing architectures through signature trends such as "Actionable BI" and "Real-time Decisioning." Designing such an integrating data warehouse calls for deeper introspection than any ordinary analytical system can provide. The form and nature of information integration is the foundation on which other design aspects reside.

Information assembly, usage and consumption aspects become part of the framework contract to determine data grain (atomic vs. aggregated), data flow contracts (push vs. pull) and data access mechanics (roll-up or drill-down constructs), among others.

This presentation explores data warehousing as a flexible, extensible and rapidly customizable solution framework, rather than a set-in-stone software implementation.

JB Brahmaiah
JB is an accomplished Enterprise Architect of Data Warehouses and VLDB systems. He presents regularly at Oracle User Group and data management conferences. He works for GE-Consumer Finance.

Why do we need Enterprise Data Architecture?
11:10am

Jamshid A. Vayghan
Chief Architect and Manager, Enterprise Data Architecture and Innovation
IBM Corporation

Business strategists look for ways to use corporate data to solve challenges that each enterprise faces. However, progress has been mostly hindered by lack of managing data at the enterprise level. The enterprise data architecture program that includes architecture and data stewardship is aimed at managing data at the enterprise level by decoupling applications from data and making it easier to share the data across the enterprise. Recently, the service oriented architecture (SOA) and web services have been applied to the enterprise data architecture to provide data and information as a service to the enterprise. This presentation includes:

• Definition of enterprise data architecture
• Definition of a methodology for defining enterprise data architecture
• Enterprise data governance through data stewardship programs
• Service oriented architecture and enterprise data architecture
• Challenges and issues (technical, cultural, organization, funding) for implementation of enterprise data architecture
• Integration of enterprise data, application, and process architecture

Jamshid A. Vayghan
Dr. Jamshid A. Vayghan is an IBM Senior Technical Staff Member and manages IBM's Enterprise Data Architecture and Innovation. He is also an adjunct faculty at the University of Minnesota where he teaches enterprise architecture and development courses. In his 27-year global, professional career, he has held a variety of technical and leadership positions in different industries.

Case Study: It's Not All About Technology!
11:10am

Chris Wilson
Enterprise Architect
BP

As a truly global organisation, with operations in all parts of the world, BP brings a unique challenge to architecture. Added to this has been an aggressive strategy of merger and acquisition resulting in a multitude of architectural experience and technologies. This talk is an overview of how BP addresses architecture, training and standards across the organisation. There will be a focus on BP's various internal organisational models and how, pragmatically, architecture is delivered in these models. A major focus will be on 'making architecture work' in a company with diverse drivers and varying degrees of architectural maturity.

• Growing architecture in a large organisation
• Architectural governance in a diverse company
• Pragmatic architectural engagement
• Enterprise architecture skill learnings
• "Top Down" v "Bottom Up"

Chris Wilson

Chris Wilson started in Enterprise Architecture about 13 years ago, back when it wasn't called Enterprise Architecture!   He has designed architectures, implemented architectures, developed and implemented architectural organizational models, led architectural teams, planned and implemented governance models and produced training models for architects.   He worked in the strategy and architecture teams in a number of major UK financial services organizations, before joining BP.

BPM, BRS, BAM, and SOA: A Holistic Approach to 
Enterprise Architecture
1:10pm

Christoph Bussler
Architect
Cisco Systems, Inc.

Technologies like business process management (BPM), business rule systems (BRS), business activity monitoring (BAM) and service-oriented architecture (SOA) are currently coming together to establish high performing, reliable and recoverable architectures that at the same time have to be dynamic and easy to change by business instead of IT. Business function-driven dynamic changes must be supported to eliminate expensive and time consuming IT projects. Instead, the modification of processes and business rules as well as the real-time monitoring and analysis by business functions must be possible. With BPM, BRS, BAM, and SOA as foundation components it is possible to build a holistic architecture that satisfies the IT specific requirement while allowing dynamic changes by business functions directly. Cisco Systems embarked on architecture strategy that achieves the above goals and consequently addresses current change and future growth. This presentation introduces the design goals and requirements while showing how those are achieved with foundation systems that are readily available.

Christoph Bussler

Christoph Bussler is Architect at Cisco Systems, Inc. responsible for the software-oriented architecture at Cisco Systems' Quote-to-Cash business unit. Before taking this position, he was Science Foundation Ireland Professor at the National University of Ireland, Galway; Executive Director of the Digital Enterprise Research Institute (DERI); a member of Oracle's Integration Platform Architecture Group; and at Jamcracker, responsible for defining Jamcracker's ASP aggregation architecture. He has a Ph.D. in Computer Science from the University of Erlangen, Germany and a Master in Computer Science from the Technical University of Munich, Germany. Chris has published a new book titled "B2B Integration," two books in workflow management, over 90 research papers, and has been the keynote speaker at many industry conferences.

Competing in a Flatter World - A Story of Enterprise 
Enterprise Transformation
1:10pm

Mark D. Sauter
Principal
GTP Associates, Inc.

"... failure to navigate the rapid changes brought about in the marketplace may be a warning to all the businesses, institutions, and nation-states that are facing inevitable, even predictable, changes but lack the leadership, flexibility, and imagination to adapt - not because they are not smart or aware, but because the speed of change is simply overwhelming them".
Thomas L. Friedman, Author
The World Is Flat

Organizations , big and small, are being challenged from multiple fronts - globalization , technological advances, new buyer-seller relationships, outsourcing and offshoring, shrinking margins, conflicting agendas and practices, and rising levels of employee disengagement. The challenges facing Dow Corning in the late 90's were no different.

The world leader in silicone technology, Dow Corning offers a compelling example of enterprise transformation - changing a product-centric culture to a customer-centric, process oriented one. Historic practices and mindsets, successfully institutionalized during fifty years of steady growth, were limiting their ability to compete in a more interconnected and global marketplace. In order to enable their new global storefront, Dow Corning had to make significant back-office investments; reengineering information systems, business processes, and employee mindsets. Mark, will share the stair-step approach and learning's in a practical and repeatable manner.

• This presentation will enhance the effectiveness of leaders to envision and lead change, by:
• Sharing a compelling case for change - competing in today's flatter and faster world
• Improving strategic alignment - optimizing executive sponsorship
• Optimizing implementation cost, time and return-on-investment
• Showing the importance of structural changes - systems, processes, and mindsets - in order to enable enterprise transformation

Mark D. Sauter

With over 24 years of corporate leadership experience, Mark's work, while with Dow Corning Corporation, was featured in Value Based Marketing for Bottom-Line Success, McGraw-Hill, 2003. Mark was globally responsible for developing customer relationship strategies, processes, and skills focused on improved delivery of customer value and service level performance. Mark established GTP Associates, Inc. in 2002, which assists organizations with customer-centered transformation.

EA Governance Improving IT Decision-Making and 
Fact-Based Comunications
8:30pm

Michael Rollings
Managing Principal
Momentum Strategies LLC

Effective Enterprise Architecture governance is possible when integrated with several other IT management disciplines. Keeping a long-term focus and consistently improving the organization's capability to improve business results meets with the most success. However, many technically correct approaches focus solely on organizational structures, rigors, rules and guidelines causing them to fail.
This presentation will highlight and explore the components of an effective IT governance effort and will provide ways to evaluate and correct governance issues within your organization. A best practice based process for incorporating enterprise architecture into IT governance will be introduced and positioned along with leading practices in demand management, execution management and measurement.

What You Will Learn:

• The fundamentals of effective IT governance and what is required for the delivery of business value in both public and private sector organizations
• Integration points between strategic planning processes, enterprise architecture, IT investment management and measurement activities.
• Proven approaches for dealing with decision-making problems, communications issues and power struggles
• Uncovering governance issues, and how to overcome misunderstanding and resistance by looking for sources of momentum

Michael Rollings

Michael Rollings is the Managing Principal for Momentum Strategies llc and is a leading consultant in IT governance, enterprise architecture and investment management process. He has over 21 years of IT industry experience and has aided numerous Fortune 500 and public sector clients in the implementation and integration of the IT disciplines required to consistently align IT investments with strategic plans for the maximization of business value.

Prior to forming Momentum Strategies in 2004, Mr. Rollings was the Vice President and Practice Lead for META Group's Strategy and Enterprise Architecture consulting practice where he created their Enterprise Architecture project delivery methodology. He is the thought leader for META Group's Value of IT(TM) methodology licensed by IBM Global Services and is co-creator of META's portfolio management method. He is also a thought leader in the Federal Capital Planning Investment Control (CPIC) process - especially the integration of this process and its governance with Federal Enterprise Architecture planning processes.

Enterprise Architecture at Intel
$98 million in re-use savings and counting
8:30pm

Gregg Wyant
Chief Architect, Director - Architecture, Research, and Technology Development
Intel Corporation

The Chief Architect at Intel Corporation will discuss the challenges of introducing data and re-use architecture as a major management initiative in a large and distributed manufacturing company. The major challenge is to illustrate to senior management the strategic advantages of establishing an enterprise data architecture, simplifying tools and methods, and managing information with the same care as the company manages other valuable assets. He showed why central administration of data can actually free businesses users to develop more creative and useful local applications, and add greater data security. Mention will be made of the power of the Zachman framework to direct individual efforts, and data quality initiatives to locate systems of origin and records of reference that could serve the needs of the company with consistently defined business information. The results thus far show over $98 million in reuse savings via enterprise architecture and the creation of a new tool called EMART - Enterprise Metadata & Asset Reuse Toolkit.

Gregg Wyant

Gregg Wyant is the Chief Architect and Director of Strategy, Architecture, and Innovation within Intel’s Information Technology (IT) Group. Prior to his current role, with eighteen years at Intel, his career spans architecting Intel’s early desktop and mobile solutions to driving software vendor optimizations for processor instruction set enhancements, to authoring the Ziff-Davis book "How Microprocessors Work" (translated into eight languages and used as the basic primer for Intel technology), to being Intel’s first Chief Data Architect. His team won the 2004 DAMA/Wlishire Award for "Best Practices in Metadata Management" in the industry and the 2004 and 2005 International Zachman Institute Enterprise Architecture Excellence Finalist Award. He holds a B.S. degree in Computer Engineering from Iowa State and a MBA degree from California State University, Sacramento.