WORKSHOP DESCRIPTIONS
All 4 half-day tutorials take place simultaneously on Sunday, March 4


W1: Data Modeling Essentials: Things Have Changed
Graeme Simsion
Chief Executive Officer, Simsion & Bowles
&

Graham Witt 
Senior Consultant, Simsion & Bowles

 Together, Graeme Simsion & Graham Witt recently updated "Data Modeling Essentials" for the heavily-revised second edition - a task which gave them a chance to look at changes right across the field.  In this workshop, they look at recent trends in information systems and business, and the impact on data modeling. They'll cover a lot in a short time by focusing on the key principles and messages.  A great chance to bring yourself right up to date.

 They will look at:

Graeme Simsion is well known to DAMA members for his strong - and sometimes controversial - views on data modeling and data management, and for his book "Data Modeling Essentials."  He was a keynote speaker at the last two DAMA conferences. His colleague at Simsion Bowles, Graham Witt, is a practicing data modeler who also has strong views on the subject, and has published on the impact of extended RDBMSs on data modeling, and role of data modeling in data quality.  The speakers are co-authors of Data Modeling Essentials: A Comprehensive Guide to Data Analysis, Design, and Innovation


W2: The Operational Data Store: An Evolution of the Data Warehouse  
Jonathan Geiger  
Vice President 
Braun Consulting, Inc.

For all of the advantages of a data warehouse, there are some disadvantages or limitations that must be answered by another architectural construct of the Corporate Information Factory (CIF) - the Operational Data Store (ODS).  This workshop discusses the concept of the ODS, its purpose, major differences and similarities to the data warehouse, the architecture and design issues, and the implementation tools that must be considered.

With the knowledge gained from this seminar, attendees will:

Jonathan Geiger is a Vice President with Braun Consulting, Inc.  He has been involved in many Corporate Information Factory projects within the utility, telecommunications, manufacturing, education, chemical, financial and retail industries.  In his 25 years within information management, Jonathan has managed application development and support, data administration, quality assurance, training, planning, and data warehousing.  He is a contributor to DM Review and presents frequently at national and international conferences.  Data Stores, Data Warehousing and the Zachman Framework: Managing Enterprise Knowledge, which he co-authored with Bill Inmon and John Zachman, applies the Zachman Framework to help companies build and profit from an architected environment. 


W3: Knowledge For Action: The Discipline of Spreading Knowledge
Robert S. Seiner  
Publisher, The Data Administration Newsletter (TDAN)
& Director / Principal, CIBER, Inc

Knowledge Management has been defined as the discipline of spreading the knowledge of individuals or groups across organizations in ways that directly impact performance.  Knowledge Management envisions getting the Right Information within the Right Context to the Right Person at the Right Time for the Right Business Purpose.  Organizations are made up of communities of interest that, when pulled together to share knowledge, immediately impact the bottom-line.

Participate in this 3-hour interactive session with individuals who are already involved with developing a knowledge architecture and knowledge management “system” for their company and those who have created competitive advantage and driven KM portals successfully across the line.  Share experiences, listen to tips and techniques, get questions answered, and plan your own KM success path during this informal community meeting of knowledge managers.

Learn from others how to identify knowledge artifacts, design knowledge processes, classify knowledge, design portals, and solve cultural issues.  All of these are vital steps in creating competitive advantage through knowledge management.  Bring what you know and plan on taking what you hear back to work with you.  That is what Knowledge Management is all about.

Robert S. Seiner is the publisher of The Data Administration Newsletter (TDAN.com), an internationally recognized e-publication that focuses on the management of data, information, and knowledge as valued corporate assets.  Mr. Seiner is also a Principal Consultant and the Business Intelligence Practice Director for CIBER, Inc. in Pittsburgh, Pennsylvania.  Mr. Seiner has close to twenty years of experience helping Fortune 500 companies to solve business problems with data, information, and knowledge based solutions.  Mr. Seiner speaks often at conferences and user group meetings on the topics of business intelligence, meta data management, knowledge management and information accountability.    


W4: Meta Data 101  
Peter Aiken  
Institute for Data Research  
Virginia Commonwealth University

What Is Metadata?  IT staff in most enterprises have a common problem. How can they convince managers to plan, budget, and apply resources for metadata management? What is metadata and why is it important? What technologies are involved? Internet and intranet technologies are part of the answer and will get the immediate attention of management. XML is the other technology. This workshop will discuss these and related metadata basics?

Peter Aiken is the author of Data Reverse Engineering and the co-author with Clive Finkelstein of Building Corporate Portals with XML  (McGraw-Hill 1996 & 1999 respectively).  He has more than 20 years of business/information technology experience with a specialization in data engineering.  He has assisted a number of organizations (including Deutsche Bank, Apple Computer, The Analytical Science Corporation, the Commonwealth of Virginia, BSO/Origin) with their data management strategies and systems implementation initiatives.  He has been a research director with the Information Systems Research Institute (ISRI) at Virginia Commonwealth University since 1993.  He has been published in numerous publications ranging from IEEE Software, to the Communications of the ACM, to the IBM Systems Journal to InformationWEEK.  


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